Maggi is reinvesting in the liquid sauces segment by developing its Sauces to coat range, including its Pepper recipe : intense and with a good creamy taste.
A kitchen basic for coating meats. Fin 2025, the Maggi Sauces range has been renewed with a new design while retaining its historical recipes : Béchamel, the #1 recipe on the market (but at the minimum durability date too short to be launched on date in Reunion) ; and Dutch, with free-range eggs. Identity has been validated by consumers. Today, the kitchen, which is simplified to save time, becomes an assembly kitchen. In this context, topping sauces increase their market penetration rate. They have become the second largest source of growth for kitchen aids, after seasonings (30% contribution).
