In a market under pressure, Yooji confirms its strong growth and status as the most dynamic babyfood brand in 2025, driven by innovation and an effective omnichannel strategy.
The infant food market is today facing a double structural challenge : a continued decline in the birth rate, with 645,000 births in 2025, i.e. -2,1% compared to 2024 and almost -24% in fifteen years ; and a marked reduction in consumption of specific baby products, with -13,5% of volumes consumed since 2023, including a decline of -51% on core meals. In this context, Yooji's growth makes sense. By exceeding six million meals served to babies in France by the end of 2025, the brand demonstrates that its range of products inspired by homemade, without processes or ultra-processed ingredients, unanimous. More than seven in ten parents know Yooji. One in five parents buys Yooji products. Yooji products are distributed in more than 3,000 points of sale in France. Growth on yooji.fr is +42%, with a turnover multiplied by 10 since 2020.
Les pancakes Yooji : the innovation of 2025
Among the highlights of the year, the launch of pancakes with fruit and vegetable purees marks a real turning point. First range of its kind on the market, it was designed to support babies towards greater autonomy and respond to the new uses of parents. The success was immediate. The range was ranked in the Top 10 Organic 2025 innovations, less than a year after its launch, with rotations in the protein range (the number 1 range in the brand's portfolio). At the crossroads of nutrition and practicality issues, these simple and healthy formats illustrate Yooji's ability to respond to real needs that are still poorly covered, adapted to a key stage of food diversification.
2026 : Yooji strengthens the deployment of its flagship ranges
Building on this dynamic, Yooji opens in 2026 with several structuring projects. Expanding its range of proteins, most popular with consumers (47% you CA Yooji en 2025), with the arrival of a 100% French organic pork reference, eagerly awaited by parents, as an alternative to poultry and beef. The extension of the pancake range with the launch in physical stores and on drive of new fruit references, no added sugar : apple and raspberry, for breakfast and snack times. The deployment in physical stores of exclusive recipes from the crushed range, imagined by chef Justine Piluso, after a successful digital launch. The expansion of the finger food range, with a new reference never before seen on the market, intended for older babies, is expected at the end of the year.
