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Materne and Pom'Potes : three innovations to combine business with pleasure

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Maternal Creamy Vegetal, Pom’Potes Fruits from our regions and Pom’Potes 5 Fruits are practical snacks in bottles to appeal to children, adolescents and adults, that is to say the whole family.

Materne takes its first steps in desserts based on vegetable juices or milk from oleaginous fruits (plant-based alternatives to dairy products). Materne Onctueux Végétal is made from gourmet ingredients such as chocolate, vanilla or caramel, associated with the sweetness of almond milk. A new range which completes the offer for adults. “The diet of adults is often too rich in saturated fatty acids and animal proteins. There is therefore an interest in varying the snacks and going plant-based.. This 100% plant-based range is Nutri-Score B and a source of calcium,” explains Céline Richonnet., nutritionist of the MOM group.

The taste of France

On his side, consuming local is important for 79% of consumers, Pom’Potes strengthens its commitments in terms of local sourcing. “The little ones’ snack ally for over 20 years” launched the “Fruits de Nos Régions” range in March. An innovation with which the brand reaffirms its commitment to French origin by selecting high quality fruits from several French regions. The new offer offers four recipes that highlight the Mirabelle de Lorraine (IGP), the Ardèche chestnut (AOP), or even apricot and pear from Rhône-Alpes.

An encouragement to eat fruit

As for the 5 Fruits range from Pom’Potes, it has experienced spectacular development following the repositioning of the offer aimed at adolescents in 2020. Consumption of fresh fruit among 11-17 year olds decreased by more than 40% between 1999 and 2016 . There is therefore an issue in encouraging the consumption of fruit in all its forms among this population to enable them to reach the five servings of fruit and recommended vegetables per day by the National Health Nutrition Program. The Pom’Potes 5 Fruits Range offers a wide variety of recipes that should please them. Pom’Potes is launching two new recipes today : 5 White fruits (apple mixture, pear, White peach, banana, dragon fruit) et 5 Fruits roses (apple mixture, raspberry, guava, litchi, dragon fruit). A new format is also appearing with a pack of 20 bottles, mixing two already existing varieties, among the best in the range in terms of performance : 5 yellow fruits (apple mixture, apricot, fishing, pear, banana) and 5 exotic fruits (apple mixture, guava, mango, pineapple, passion).

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