The emblematic wine brand, of champagne and spirits continues its strategic transformation plan with an important step in Reunion.
CathyCollartGeiger, recently appointed general manager of Maison Nicolas, went to the island accompanied by BenoitThouvenin, new Franchise Director, to meet local teams and announce the upcoming deployment of major strategic directions in overseas markets. Arrival at the head of the company in 2025, CathyCollartGeiger has initiated an in-depth overhaul of the network, marked by the historic name change of the brand to Maison Nicolas, a new brand identity, as well as a five-year transformation plan to return to growth in an evolving market. This project is based on a diversification of ranges, adapting the offer to consumer expectations and modernizing services, particularly in digital and network expansion. This visit to Reunion marks a new stage of this strategic deployment, with the ambition of adapting these developments to local specificities and strengthening the presence of Maison Nicolas in overseas territories.
