Global actor in training in management of wines and spirits, la School of Wine & Spirits Business (SWSB) launches a brand new program : le MSc in Sustainable Wine Tourism & Gastronomy.
The SWSB is expanding its portfolio of programs to two sectors – wine tourism and gastronomy – where companies are showing a strong demand for managers capable of supporting them in their transition to sustainable development. This new program, innovative and at the heart of the issues of our time, is unique in the world. With its expertise in wine tourism, the SWSB can also rely on two powerful sectors at the heart of French culture and even more so Burgundy : gastronomy – with the presence of the Cité des Vins et de la Gastronomie de Dijon and the Cité des Climats et des Vins de Bourgogne in Chablis, Beaune and Mâcon – and the world of wines and spirits – with the Climats de Bourgogne and the future installation of the OIV (International Organization of Vine and Wine) in Dijon. Today wine tourism is considered a real creation of value, not just for the vineyards but for an entire regional economy, rural and local. Gastronomy is an integral part of a destination’s offering. The outlook in these areas is very positive., while many wine estates, restaurateurs and accommodation providers are increasingly adopting a CSR strategy, environmentally friendly, of their employees and society.
A real demand from players in the sector
The Covid crisis has hit the tourism sector hard and accelerated two major trends : digitalization of the offer and consideration of sustainable development. It is now widely understood that the sustainability of the tourism and wine tourism sector must be anchored in a sustainable strategy.. The new MSc in Sustainable Wine Tourism & Gastronomy is created to meet the demand of companies in both sectors, wine tourism and gastronomy. Participants will understand all areas relating to sustainable tourism : accommodation, Restoration, transportation, land use planning, incoming tourism agencies as well as the wine industry offering wine tourism experiences. In terms of outlets, they will be able to become executives in ecological transition, in sustainable development and CSR, responsible for sustainable wine tourism, consultants in transition to sustainable development.
A field pedagogy
This new MSc, of which all courses will be taught in English, is aimed at French and international students with a Bachelor’s degree, French or international, whatever the specialization. It is directed by Laurence Cogan-Marie, professor of marketing at BSB since 2009, expert in wine tourism and head of the Wine Tourism specialization of the Bachelor BSB since 2017. “Students will have the opportunity to address the concepts of ecological transition, eco-tourism, slow tourism, de permaculture, sustainable viticulture, gentle mobility, sustainable accommodation and catering,” she says.. “Numerous trips in France and abroad to wine and gastronomic regions at the forefront of sustainable development are planned. The objective is to introduce students to the best sustainable practices in wine tourism and gastronomy.. They will also carry out concrete case studies. »
