What if digital technology left surfaces to float in the air ? This is what Holoprods offers, a French company that designs contactless interactive holographic terminals.
Holoprods technology allows levitating 3D content to be projected, visible to the naked eye, manipulated by a simple gesture, without headphones or physical interface. A spectacular and fluid solution, designed to reinvent the way of interacting with a message, a product or brand in real places : retail, event, museography, industrial sites or institutions. Holoprods also creates tailor-made holographic experiences. Thanks to a specific software platform, she develops personalized interactive applications, connected to the visual and functional worlds of each client. The terminals can thus integrate 2D or 3D assets, real-time data streams, business databases or third-party APIs, offering enriched and contextualized interactivity. This infrastructure also allows for remote software updates, ensuring centralized and agile management of the installed base. A turnkey device, scalable, and designed to create immersive experiences, differentiating and engaging, at the crossroads of technological innovation and brand storytelling.
Immersive technology
Led by a team from LDLC School, Holoprods intends to move holography from concept to reality, by literally putting it at your fingertips. It's 2021, as part of a fictional creation project at LDLC School, that Valentin Briset, Vianney Bartnig and Baptiste Capelle have it B to B. Quickly, the idea went beyond the academic exercise. In 2023, the company Holoprods was officially launched. Suitable for B to B uses, the terminals are customizable and offer a wide range of applications : 3D product visualization, immersive service presentation, interactive games and quizzes, cultural or tourist mediation, purchase and order terminal, technical demonstrators. Compact (110 cm high by 60 cm wide), robust and transportable, they are designed for rapid implementation on site, with or without custom furniture. It integrates Alpine speakers for sound diffusion and a contactless gesture detection system. Interactive content is entirely scripted with the client.
Concrete uses, already operational
Holoprods is no longer at the concept stage. Enedis has already integrated two terminals in an industrial environment to raise awareness among its teams of educational content. The Auvergne-Rhône-Alpes digital region Campus has also adopted this solution to promote its spaces and transmit information in an original way via the rental service. These first implementations allowed the team to optimize the terminal for concrete uses. The terminal can be rented for a one-off event (salon, product launch, exposition) or acquired for recurring use. In both cases, the team takes care of the configuration, technical support and content scripting. This operation allows companies to test usage without constraints while paving the way for more sustainable integration..
An ambitious deployment strategy for 2025
With the end of its French Tech grant and the technical validation of its industrializable terminal, Holoprods enters a phase of active commercial prospecting by participating in the largest exhibitions focused on new technologies, like CES in Las Vegas or VivaTech. Goal : “Multiply deployments, initiate new partnerships with agencies, integrators, scenographers or signs, and make its technology a tool for differentiation, customer engagement and user experience. »
