First French brand of solar makeup 3 in 1, Born in Reunion, The Island Cosmetics wishes to develop this perception and restore an essential truth : All skins need to be protected, whatever their complexion, including darker skin, which are not naturally protected.
According to the National Cancer Institute, more than 80% of skin cancers are linked to excessive exposure to the sun. If the collective imagination leads us to believe that only white skin requires protection from the sun's rays, dark-skinned people may also suffer from skin damage. Sun protection is therefore necessary for all skin types. Revolutionary brand from Reunion biomass, The Island Cosmetics warns of the lack of prevention and offers adapted for mixed to dark skin. In cause, this prejudice according to which skin rich in melanin does not need to protect itself from the sun. A preconceived idea which contributes to making millions of women invisible and maintaining a lack of cosmetic offers truly adapted to their needs. Pour Sarra Beldi-Vencatachellum, fondatrice de The Island Cosmetics, “this subject comes up more and more in discussions with our community, and it is also a reflection that we are actively carrying out internally. These preconceived ideas about dark skin have been neglected for too long, even though it is a real health issue, of representation, but also inclusion. It is important to us to offer a solution that protects all skin tones, without compromise
The Sunkissed Screen for all skin types
To respond to this lack, The Island Cosmetics has developed its flagship product : le Sunkissed Screen, first 3 in 1 sunscreen fluid, which combines high SPF 50 UVA/UVB protection, long-lasting hydration and natural luminous finish. Available in 10 shades, it has been formulated to suit all skin colors, including mixed to darker skin, without whitening effect. Results of four years of R&D carried out with two specialized laboratories, its own formula combines 98% ingredients of natural origin, including karanja oil and shiitake, without chemical preservatives or harmful sunscreens, for effective protection, skin-friendly. Designed to last throughout the day, the Sunkissed Screen offers 8 hours of hydration and optimal resistance. The formulas are respectful of the oceans, without harmful chemical filters. All packaging is recyclable and has reduced impact. Complete care, committed and universal, offered at the price of €69 (30 ml). ».
