SIAL 2022 has established itself, one more time, as a privileged witness to developments in the agri-food industry. Leader Meeting was on site and gave, for its readers, a spotlight on the major food trends in this period of profound change.
The International Food Fair (Shit) 2022 was held in Paris from October 15 to 19, 2022. “International crossroads of food inspiration” according to the expression of its director, Nicolas Trentesaux, In each of its editions, SIAL marks the course of the global agri-food industry. This year there were nearly 7,200 exhibitors., representing 119 countries.
2,355 products were presented by 1,193 companies, and 801 products that were selected as innovations. SIAL Innovation offered an exceptional showcase of current and future food trends and innovations on the shelves and on our plates.. This 2022 selection is all the more exciting as, worldwide, players in the agri-food industry sector are innovating to meet new demands for change (71% of consumers have changed their habits in the last two years).
The main trends of the 2022 edition
Vegetarian and vegan substitutes and products represent almost a quarter of the products presented (24 %). Legume-based alternatives to meat — an already strong trend that SIAL revealed a long time ago since Triballat (became Olga) already presented its soy steaks at SIAL… 1998 — remain a very dynamic segment. More recently we have seen alternatives to seafood appear.. Emerging products more complex than simple substitutes, such as elaborate recipes or culinary aid products intended for vegetarians – statistically more numerous cook at home. Ultra-fresh dairy substitutes, the market, mature, sees the arrival of proposals based on less traditional ingredients, like spelled or hemp for example, but it is especially on the cheese substitute side that innovation is structured.
Pleasure as a key value
For 72% of consumers around the world, pleasure remains the driving force behind their food choices. No wonder, in these conditions, that the products presented whose main benefit (and sometimes unique) is the pleasure be many. Sometimes sophisticated products, premium on the one hand and others designed to do good. There is no doubt that the context of the Covid-19 crisis has boosted this consumption trend. We also note proposals for marked experiments, with products offering more sensations and intensity, both in texture and taste. In terms of flavors elsewhere, Korea and Africa seem to be the new sources of inspiration, with proposals that highlight naturalness and pronounced flavors or rising techniques on the gastronomic scene such as fermentation.
MAKE HOMEMADE EASIER
For 63% of consumers, food is a civic act.
Eat better, Today it’s often about cooking yourself. The Covid-19 period has accelerated this already old trend. With proposals that make it possible to do well more quickly or more easily. Culinary aids, preparation bases or kits that are widely available as vegetarian substitutes aim to satisfy this population more inclined to cook at home. Growing global inflation will also, inevitably, guide the new offer. We notice some innovations in this edition which, without being top prizes, highlight their affordable prices for as many people as possible.
* All figures come from the SIAL Insight study carried out with partner experts from SIAL — Kantar, ProteinsXTC and NPD.
SIAL INNOVATION GRAND PRICES 2022
The gold prize list, silver and bronze, as well as the Own The Change special prize and the public prize, is completed by the winners of the competition by category. So many sources of inspiration…
OR IO’DES
Frozen diced seaweed to fry with a crispy texture, based on Breton macro-algae. Rich in iodine, fibers and minerals. Brand and manufacturer : Zalg, Mache & Co, (France). Launch date : avril 2022.
ARGENT100 % FRESH FROZEN WOLFFIA
Duckweed rich in plant proteins, fibers, minerals and vitamins. Very little known in Western countries, duckweed is used in Asia. Brand and manufacturer : Make Me More, Thai Coconut Public Company Limited (Thailand). Launch date : July 2022.
BRONZEKIT MATE TARAGÜI
Yerba Maté Starter Kit, source of caffeine, antioxidants, B vitamins and minerals. Contains a cup with mate, a straw, and a 250 g packet of mate. Sans gluten et vegan. Brand and manufacturer : Taragüi, Las Marias Establishment (Argentine). Launch date : January 2021.
SPECIAL PRICES
Prix Own The Change
This award refers to the theme of the show which aims to encourage industry players to take charge of change for a more sustainable supply of good food accessible to all..
New plant range Soon
Yogurt substitute made from French vegetable milk. Packaged in Brittany. Brand and manufacturer : Soon, Olga (France). Launch date : May 2022. This family business has been, in the 1970s, one of the first to develop organic dairy products and plant-based substitutes with local raw material.
SPECIAL PRICES
Audience Award
The public prizes were awarded this year for the first time. Food industry professionals voted online for their favorite new product.
In the ballage : Organic semi-skimmed UHT sterilized cow's milk
Organic milk in a 100% recycled and recyclable bottle. A light bottle without a lid. Brand and manufacturer : Natur'Avenir, LSDH (France). Launch date : January 2022.
Product : Trout
Canned organic mountain trout. The fish are raised and processed in France. Homemade preparation. Brand and manufacturer : La Troutelle SAS. Launch date : November 2021.
Start-up :
Bubble it
Powdered preparation for sparkling drinks limiting the use of plastic. To dilute 
ideally in the Bubble It glass bottle ! Innovation makes it possible to no longer use plastic bottles, plastic gasification machines, nor aluminum CO2 cartridges. No sugar or sweeteners. Brand and manufacturer : Bubble It Drinks (France). Launch date : January 2022.
WINNERS BY PRODUCT SECTOR
ALCOHOLIC BEVERAGES
Oliba Green Beer
Green beer brewed with olives. 5% alcohol by volume. Made in the Pyrenees. Brand and manufacturer : Erm del pallars productions S.L. (Spain) Launch date : December 2020.
SALTY GROCERY
Kimchi V
Freeze-dried kimchi, rich in probiotics, sans gluten, sugar free. Brand and manufacturer Spoonkey, Open Sauce Lab (South Korea). Launch date : mars 2022.
SWEET GROCERY
TooGood Cotton Candy
Sugar-free cotton candy substitute made from chicory fiber (90% less sugar thanks to the use of chicory fiber). Without coloring or additives. Ranked Nutri-Score A. Brand and manufacturer : Triomphe Snat (France) launch date : May 2022.
CULINARY AID AND CONDIMENTS
Tomato crystals
Seasoning proposal based on crystallized products (tomato, porcini mushroom, pesto, citron, balsamic vinegar). Small, natural, easy-to-use crystallized flakes. Packaged in a two-hole measuring cap bottle. Brand and manufacturer : Acetaja Terra del Tuono (Italy). Launch date : October 2022.
DAIRY PRODUCTS AND ICE CREAM
Chestnut cream ice cream and candied chestnut pieces
Chestnut cream ice cream with candied chestnut pieces. Range extension of an iconic brand on the ice cream market. Brand and manufacturer Clément Faugier (France). Launch date : July 2022.
