The Darty brand is preparing to revitalize the Duparc shopping malls (Sainte-Marie) and Cap Sacré-Cœur (The Port) by occupying the spaces made available by the closure of Fnac. A strategic deployment, especially since the number one distributor of home equipment in Reunion Island, in the West Indies and New Caledonia now has the flagships of French household appliances in its fold : Brandt, Sauter, De Dietrich, and Featured.
Cafom*'s local and national news vibrates in tune in this first half of 2026. Mi-mars, the group was chosen by the economic activities court of Nanterre (Hauts-de-Seine) to take over the Brandt company put into liquidation in December 2025. With this operation, it recovers the most emblematic names of national household appliances : Brandt, Sauter, By Dietrich and Vedette. “Very good brands which are part of the French heritage, that we will keep in French heritage and try to revive”, said the CEO. by Cafom, Hervé Giaoui. Locally, Cafom news stems from the closure by GBH of the three Fnacs in Sainte-Marie, of the Port and Saint-Pierre. Cafom has positioned itself to occupy the two largest commercial spaces vacated : those of the Cap Sacré-Cœur and Duparc shopping malls. Scheduled for June, the opening of Darty Cap Sacré-Cœur is an event by establishing the brand in the west. At stake : the creation of around twenty jobs. That of Darty Sainte-Marie, she, is scheduled for August : this is the transfer of the Butor store (St Denis) in Sainte-Marie, on a larger commercial surface area. At Bittern, the But brand will simultaneously expand, regaining the size of its beginnings.
A strategic redeployment
With this redeployment, Darty's local influence strengthens significantly. Repositioned in Sainte-Marie and gaining in size, the northern store aims to also target customers in the east. As for that of the Port, it will cover customers in the far west. Facing the Saint-Pierre-Tampon urban area and the south, the Darty store at the Family Plaza shopping center (Saint Pierre) completes the device. With sales areas of 800 to 900 m2 in Sainte-Marie and Le Port, it is also the offer of small and large household appliances, multimedia, telephone, of IT and high-tech which is enriched locally.
Brandt, a strong brand
Cafom is thus expanding its commercial area to better promote its brands in Reunion. And particularly its new proprietary brands with an international vocation, starting with Brandt. “Now the owner of the historic names in French household appliances, Cafom will be able to better benefit overseas customers.”, explains Childérick Laisne, regional director Cafom Réunion. “It’s a dynamic that is beginning for the group. We are very proud of it. We will be able to offer products from these brands at attractive prices. A real opportunity for Reunion consumers ! »
In Reunion since 1991
With its But signs, Darty, Habitat and Nature & Discoveries, the Cafom group is the number one in home equipment in its areas of operation. It first developed in the Antilles and Guyana during the 1980s before gaining strength by establishing itself in 1991 in Reunion Island., where it will soon have seven stores in total between its four brands. In 2025, Cafom launched the Dommarket e-commerce site, which gives the possibility of ordering products on Amazon to be collected in But and Darty stores. Cafom also owns the site vente-unique.com, European leader in online furniture sales. For the 2024-2025 financial year, the group, which entered the stock market in 2007, achieved a turnover of 437 million euros and employs 1,100 people.. He owns the Darty master franchise for the DROM-COM.
* French purchasing center for overseas territories.
