Crédit Agricole La Réunion-Mayotte joins the collective brand of local production which opened up to services at the end of last year.
The Nou La Fé label, carried by ADIR, has been promoting local Reunion production for 15 years, all industrial sectors combined. Faced with the diversity of local know-how and the globalization of brands, it has become an essential benchmark for consumers. The recent opening of the label to service companies marks an important step, confirming their structuring role in the local economy. Crédit Agricole La Réunion-Mayotte occupies a central position as the leading financier of the local economy., this position as local leader led him to submit his application for the Nou La Fé label. It is a recognition of its commitment and its driving role within the territory., both economically, social, than societal with the commitment of its 180 directors, civil society representatives, and its 900 employees.
Legitimate labeling
“This partnership with the Nou La Fé label concretely reflects our commitment to the economy and society of Reunion Island.. It is legitimate for us to have been labeled by Nou La Fé, given the fact that we are the only full-function bank on the island where all decisions are made here on our territory. This is the uniqueness of our banking model. As the island’s largest taxpayer and a staunch defender of local employment, at Crédit Agricole, 100% of the savings entrusted by Reunion residents are transformed into credits in Reunion to support the development of the territory, and ADIR can count on Crédit Agricole to ensure the distribution of Nou la fé like no other actor will be able to do ! », comments Didier Grand, Managing Director of Crédit Agricole La Réunion-Mayotte.
