Celebrate how far we’ve come, decipher current mutations, take a step back together and chart the path for Reunion trade towards 2030 : this is the common thread of this exceptional anniversary edition due to the quality of its speakers.
In five years, the Reunion economy has gone through inflation and logistical tensions, changes in consumer behavior, digital acceleration and AI, CSR pressure, rise of local consumption. If StratCo Run will celebrate how far we've come, the goal will also be, like every year, to analyze the transformations underway and take a collective step back with the ambition of projecting Reunionese commerce towards 2030. Since 5 years, StratCo Run brings together distributors, industrialists, decision-makers, local and national experts, around major changes in the economy in an informal setting and an atmosphere that is both studious and friendly. From the start, this meeting exclusively reserved for professionals appeared to be an innovation. Nothing equivalent had ever been offered in the territory.
The vitality of Reunion trade
StratCo Run was born from the partnership between Leader Réunion and Optimark Indian Ocean, subsidiary of ORA Groupe, number one in commercial outsourcing in France. Today it is the INOÉ association which is carrying the congress. Specializing in training for trade professions, she is also an event organizer,. “The primary objective of StratCo Run was to highlight the vitality of Reunion Island commerce. We want the business leaders present to become fully aware of the strengths and competitive advantages they can draw from it”, recently recalled, in Leader Meeting, Rémi Baetslé, the president of ORA Groupe. Among the other actors and key supporters of this event, we must mention its faithful host for five years : Yves Puget, LSA editorial director, the reference magazine for the distribution sector in France.
Exceptional guests
In 2022, it was a gamble to organize the first StratCo Run. The public having responded, the adventure continued. Leading speakers, experts from the territory or from mainland France, then provided their insights on the evolution of trade and its future prospects. Five years later, StratCo Run 2026 takes a further step by welcoming, no longer just observers, but actors of the importance of Serge Papin, Minister of Commerce and Small and Medium Enterprises, Jean-Paul Mochet, main partner of Grand Frais, Thierry Cotillard, president of the Mousquetaires Group, or the pharmacist influencer, expert en merchandising, Stephen Robert.
2022 : “A successful first meeting”
November 16, 2022, Yves Puget was not only the host but also the first speaker of StratCo Run. The editorial director of LSA chooses the sensitive theme of relations between distributors and manufacturers. It sheds another light on the forms that this relationship can take beyond the endless tensions of commercial negotiations.. “Everyone needs to talk to each other”, pleads Yves Puget. Participants in this first StratCo Run also discover the still current fundamentals of the congress : the exclusive shopper study on purchasing behavior carried out by Ipsos Indian Ocean, the stands, round tables, exchanges with the room, punctuated by times of conviviality and outdoor networking.
2023 : StratCo Run is long-term
The congress goes up a notch in its second edition, October 11, 2023. Rami Baitiéh’s remote intervention is relatively short, but it is that of the former executive director of Carrefour France, who has just taken over as general manager of Morrisons supermarkets in Great Britain. On stage, the speaker Philippe Goetzmann, retail and food expert, highlights the sociological and economic causes of the purchasing power crisis in France. His presentation echoes the findings of the second shopper study. In the post-covid context, local production has a card to play, also explains Philippe Goetzmann. Consume differently, eat better, develop local production : these aspirations now go hand in hand.
2024 : Innovate after several years of crisis
September 26, 2024, meeting up for the third time is meaningful. While maintaining its friendly character, the StratCo Run congress proves that it meets a need for exchange. StratCo Run invites you to think about food innovation with the SIAL innovation advisor, Xavier Terlet. “Those who continued to innovate during the crisis are doing well”, affirms the latter. The expert challenges several preconceived ideas. It is also during StratCo Run 2024 that issues related to housing and the housing market, as well as sustainability, cybersecurity and AI enter the program. An invitation to businesses to take an interest without delay.
2025 : Decode yesterday to better prepare tomorrow
Where are we going, which direction to follow ? A congress in search of benchmarks opens on September 25, 2025, with guest Emily Mayer, director of studies at Circana France, reference institute for French distributors and manufacturers on market trends and growth opportunities. Entitled “Decoding yesterday to better prepare tomorrow”, his conference placed the year 2025 in the evolution of consumption over the past 10 years. It highlights the errors to avoid and the possible solutions to support the resumption of consumption then perceptible. The fourth shopper study from Ipsos Indian Ocean shows how Reunion consumers react to changes in the world.
StratCo Run trophies
Commercial audacity in the spotlight
Co-organizer of StratCo Run and moderator of the Commercial Performances jury in Reunion — launched 3 years ago —, Nathanaël Juricic presents this exceptional edition with Yves Puget as president of the jury, editorial director of LSA and 15 key members of the Reunion profession.
How was the idea of the StratCo Run Jury born and what was the ambition of the first edition? ?
The StratCo Run Trophies were born from the desire of Optimark, in partnership with Leader Réunion and under the leadership of the INOE association, to create a unique meeting in Reunion : a real highlight dedicated to the best commercial achievements, where a jury of experts values field work.
The objective : share the excellence of commercial achievements, put forward, inspire and discuss what is best. The initial ambition was simple : give voice to field sales forces and their achievements at points of sale. It’s on tiles that business is done, is created and earned !
What did you remember from the 2025 edition to prepare for 2026? ?
We wanted to give even more strength and credibility to the StratCo Run Trophies. This is what led us to create the Grand Oral : rather than a simple file review, the candidates now come to defend their candidacy live in front of the Jury, with real time for discussion and questions and answers.
A development that gives more visibility to companies and talents who advance the excellence of Reunion commerce.
What is changing or evolving for this 5th edition ?
Several new features this year. First, the StratCo Run Trophies move into their third edition with a renewed format : le jury, chaired by Yves Puget and composed of 15 leaders and leading experts in Reunion, meets in person on October 6 for a Grand Oral — the candidates present and defend their file, then answer the jury's questions, who then votes by secret ballot.
Each member of the jury also signs our ethics charter to guarantee an impartial and confidential vote.
What do you expect from participants and companies for this new edition of the Trophies? ?
Curiosity and commitment ! We expect companies to also get involved in the Trophies, by presenting their application files, and participants that they come with the desire to exchange, to challenge their practices and develop their professional network.
If you had to give a good reason to participate in the StratCo Run Trophies 2026, which one would it be ?
Now is the time to discover the magnificent achievements carried out in the field. With the podiums of the winning projects, we gain height, we get inspired and leave with expanded ambitions. Be playful !
What message to send to candidates before October 6 ?
Prepare your Grand Oral with conviction. This is the opportunity to present your project to a jury of experts who are familiar with the realities on the ground in Reunion..
And to all StratCo Run participants, meet on October 8 at the Cinéma de Cambaie for an anniversary edition which, I am convinced of it, will live up to our 5 years of commercial audacity !
