Five years after his birth in Reunion, Domissori continues about the tracer, locally and in France, the demanding path of a profoundly human educational model, resolutely anchored in the territories, and now profitable.
After several years marked by rapid expansion and priorities sometimes dictated solely by growth, the entrepreneurial landscape has changed pace. Companies are now expected to assess their ability to last, to structure, to demonstrate the solidity of their model. In this context, the year 2025 marks a turning point for Domissori, start-up founded in Reunion by Mohamed El Mazzouji. Within five years, the company has reached two major milestones : reaching the break-even point ; and the milestone of 1,000 employees and stakeholders committed to providing educational support at home, early childhood and parenthood. A strong double signal, at a time when almost one in two companies does not exceed five years of existence and where only rare structures manage to reach a significant size of turnover. Domissori demonstrates that a demanding educational model, anchored in humans, can be sustainable, profitable and creator of local jobs.
Growing without giving up the essentials
Since its creation, more than 4,500 families have been supported by Domissori, through educational childcare services at home inspired by Montessori pedagogy. The personal services company is now present in around fifteen departments. A significant proportion of these families come from modest backgrounds and priority neighborhoods, where access to quality educational services often remains fragile. Domissori thus acts in favor of inclusion and equal opportunities. This trajectory is not the result of chance. From the first phases of development of the Educ-up group, of which Domissori is an operational pillar, the institutional partners had identified a unique project. That of a “committed Reunionese company, which offers innovative solutions to expand access to education, and whose growth is remarkable”, observed in 2023 Lise Pellerin, Overseas innovation manager at Bpifrance.
Creating impact also through employment
The educational impact is not limited to the accompanied children. It also goes through those who make this support possible. Creation of sustainable jobs in the territories, professionalization of professions that are still too little recognized, promotion of pathways in early childhood and parenthood : the social impact is structural, not peripheral, and is part of a logic of inclusion and equal opportunities. A positioning praised by public partners, like the Banque des Territoires by the voice of Christophe Genter, director of the social and territorial cohesion department : “Educ-up’s strong commitment to reducing inequalities in access to education, backed by an innovative and virtuous economic model, is fully aligned with our general interest mission. »
A model of a new educational economy
Today profitable and structured, Domissori wants to go further. The company now has state approvals allowing it to eventually be present in 41 departments and it is preparing a new stage : the launch of a franchise model with a strong social impact. Goal : enable impactful entrepreneurs, particularly from working-class neighborhoods, to carry out a solid educational project locally, job creator and anchored in the realities on the ground. An ambition which contributes to the emergence of a new local educational economy, built from the territories, by those who know them best. Adrien de Crombrugghe, Director of Old Age Investments & Autonomy at the Banque des Territoires, cites Domissori among “the eight companies that have enormous potential, a social utility, an interest in the nation”.
