Welcome Armelle Garnier to our columns, general director of the Ipsos Indian Ocean institute, has a double meaning for me : she is a female business leader and she is in the news with the very notable study of the impact of inflation on purchasing behavior in Reunion Island, of which the institute is the author. We asked her about this study which also highlights consumer trends. How is the desire to consume differently, for many people, joined by the constraint to consume differently to adapt to inflation ? So the need for well-being, in the broad sense, is stronger than ever. So it's not all dark, This is what this Ipsos Indian Ocean study tells us. And economic players must understand the change underway to respond to it. The connection is made naturally with the labels which, exactly, are intended to be proof of commitments in tune with this expectation. We give four concrete examples taken locally and in their current affairs. Nou la Fé who reinvents herself.
publication director and editor-in-chief
The European eco-label adopted by the Reunion hotel industry. Esprit parc national, which brings together partners of the Réunion national park. The RFAR label certifying responsible purchasing which makes Réunion Roland-Garros airport an example. In addition, we interview a subject specialist about his activities. I end this editorial with the tribute to Reunion that in my eyes the edition constitutes, on the initiative of the Bernard Hayot group, a reference book on the heritage of Reunion Island. And the presence of Bernard Hayot, as well as Stéphane and Rodolphe Hayot, his sons, in person to mark the importance they attach to this event. After the interview that Michel Lapeyre gave us, Managing Director Africa–Middle East–Maghreb–Indian Ocean GBH, in the month of December, it’s a new opportunity to discover this major overseas player from an angle other than purely economic.
