Launched in Italy in April and soon in France, LEC is the realization of the vision of the Formula 1 pilot Charles Leclerc, Large ice lover attached to its physical shape and food. A shared vision with his friends Federico Grom and Guido Martinetti, The founders of the GROM ice cream brand, and Nicolas Todt, who is also his manager.
From recipe tests was born LEC, A nod to the eponymous "Leclerc". LEC has the ambition to redefine the ice market by bringing it closer to the ever more aware and more advanced choices of consumers, But without compromising the first characteristic of an ice cream, the fact that it must be delicious. To achieve this, Its creators have focused heavily on the taste aspect. If each of the revenues has at least 30 % less calories compared to the average of the best known ice creams on the market, They have nothing to envy them in terms of taste. Generally, The reduction of calories is obtained thanks to a reduction in fats and/or sugars. In the specific case of LEC, The reduction of calories is mainly due to the reduction of fat, without ever exceeding 5,2 %. Furthermore, The amount of LEC ice cream sugar is normally less than 26 %, And up to 48 % in some cases, Compared to the most famous conditioned ice cream on the market.
A balanced formula
A maximum calorie content in a 460 ml LEC jar is 399. This success is obtained thanks to the use of sweeteners of natural origin, like erythritol and stevia. The structure of LEC ice cream is also obtained thanks to a high fiber content, a nutrient often insufficiently present in our diet. Although bearing names little known to the public, as polydextrosis and inulin, These ingredients are widely used and are obtained respectively from corn and chicory. Finally, For most flavors available, LEC ice is a source of protein. The brand was very attentive to the ingredients used in its recipes, which meet the strictest European standards and regulations.
Five references to start
A start -up with Vanillove (vanilla ice cream), Salty Carammmel (caramel and caramel chips surrounded by chocolate), Swirly Pistachi-oh ! (Pistachio marbled ice cream with a pistachio crumble), Peanut Caramel Tango (ice cream with peanut taste, Marbled with a caramel sauce and caramel nuggets), Chocolate Crunch (cocoa ice cream incorporating pieces of crunchy chocolate).
