CATEGORIE LEADER REUNION

Launch

Pepsi Max becomes Pepsi Zero Sugars

New look, new name, and always a “MAX” of taste. Nearly 30 years after its marketing in France, the iconic brand of the PepsiCo group gets a makeover. The objective of this name change is to provide a better understanding of the product : indeed, 83% of consumers did not understand that Max was a sugar-free offer. A clarification....

Gluttony according to Charal

At the start of 2023, the number one beef brand in France is doubling its inventiveness to enrich and diversify its offering in the butchery and savory grocery sections. Au rayon Épicerie LES TARTINABLES BŒUF OIGNONS, NOUVELLE REFERENCE DES APERITIFS Pour ces moments de convivialité souvent improvisés, This new addition to the Beef Spreads range is as practical as....

Boursin, the French's favorite spreadable fresh cheese

The emblematic brand of the Bel group has just been voted favorite brand of the French in the “fresh cheese spread” category.. This is an opportunity to recall the astonishing culinary creativity that has developed in recent years around this iconic cheese with its inimitable taste.. The favorite brand of the French is a distinction which rewards a brand with a guarantee of quality and level...

Hénaff continues to innovate on the aperitif axis

The Jean Hénaff brands, distributed in large areas, and Hénaff Selection, distributed in Hénaff stores & Co and in delicatessens, reveal new recipes from the know-how of the century-old family SME. Building on the success of its aperitif ranges since 2020, Hénaff continues, from April, conquering the shelf with three new original recipes...

ReptoMin : a new range of food for aquatic turtles

Tetra améliore les formules de sa gamme ReptoMin en proposant une nouvelle alimentation complète pour tortues d'eau, à base d'ingrédients naturels, without artificial colors and flavors, and in which all essential nutrients are present in a balanced mixture. The aquatic turtle has become a very popular pet. However, il peut s’avérer difficile de lui fournir une alimentation...

New Purina recipes for cats and dogs

The upmarket continues for Purina. The brands of the specialist in pet nutrition for one hundred and twenty-five years present new recipes ensuring the pleasure and good health of animals. “Providing a better life for dogs and cats and the people who care for them, This is our reason for being”, proclame Purina.«...

Independent business : a sustainable and local year 2023 for Ankorstore

Anchor size, the B2B marketplace that connects independent retailers and brands across Europe, takes stock of the past year and the orders placed by the 300,000 European merchants registered with more than 30,000 brands. The opportunity also to reveal the first trends for 2023 to support independent traders in the design of....

Sweet Logis : natural dishes gain a new scent

The French organic interior care champion for the soft house Logis is launching a new dishwashing liquid and hands with a grapefruit scent. This new dishwashing liquid enriches the soft logis range by combining the efficiency of organic vinegar with the softness of the grapefruit perfume. We find in this product all the organic expertise in Doux Logis home products....

A smart robot vacuum cleaner and a cordless stick vacuum cleaner

Deux nouveautés du fabricant chinois d'appareils électroménagers de nettoyage Proscenic. L’aspirateur balai sans fil P12 Le P12 est un aspirateur balai sans fil qui possède un écran numérique LED tout-en-un indiquant le niveau de la batterie, le mode d'aspiration et les avertissements en cas de brosse bloquée ou d'obstruction. Il est équipé d'un grand bac à poussière de 0,8 liter with...

The new bright smile from Colgate

Colgate launches its first whitening serum that works during sleep, safe for enamel. Colgate Max White Whitening Serum eliminates, after just three weeks and through continued use of the product, up to fifteen years of discoloration caused by certain foods and drinks. According to a Colgate study carried out by Ifop in 2022, more than one in four French people would deprive themselves...
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