With 64,000 tonnes produced each year, Comté is the first cheese AOP in France. It now has its Favorite Brand of the French : Entremont, élue à l’issue d’une étude OpinionWay dans cette catégorie.
Marque Préférée des Français est une distinction qui récompense une marque d’un gage de qualité et d’un niveau de recommandation par les consommateurs français. Basée sur...
The KitKat brand celebrated its 90th anniversary in 2025. It is the third favorite confectionery brand of the French (99% awareness).
Building on a successful launch in 2025 of 3 tablets, KitKat expands its range with two more tablets ; Cookie Dough, and Milk Chocolate. We find there, as for the other three references : une coque en...
In a market under pressure, Yooji confirms its strong growth and status as the most dynamic babyfood brand in 2025, driven by innovation and an effective omnichannel strategy.
The infant food market is today facing a double structural challenge : a continued decline in the birth rate, with 645,000 births in 2025, i.e. -2,1 % par...
Maggi is reinvesting in the liquid sauces segment by developing its Sauces to coat range, including its Pepper recipe : intense et au bon goût de crème.
Un basique de la cuisine pour napper les viandes. Fin 2025, la gamme Maggi Sauces à napper s’est renouvelée avec un nouveau design tout en conservant ses recettes historiques : Béchamel, la recette...
Lion develops its Lion Protein protein cereals based on proteins naturally derived from wheat (+86 % de protéines par rapport à la barre classique Lion).
Présente dans tous les segments, la protéine est LA tendance alimentaire de ces dernières années (CA en augmentation de 31,7 % entre 2023 et 2024 !). In 2024, une famille sur deux prenait des petits...
Maggi expands its offering by developing an Air Fryer range made up of five new recipes, dont trois sont lancées dès mars à La Réunion : Poulet, Frites (gamme Crispy), et Mexican Fajita (gamme Recettes du Monde).
Moteur de la catégorie, Maggi est la première marque à proposer une gamme spécialisée dans l’Air Fryer. Dans la cuisine d’assemblage, la robotique est...
Starbucks continues its innovation and enriches its range of pods with two new gourmet references : Noisette Macchiato, by Nescafé Dolce Gusto ; and Hazelnut Chocolate, by Nespresso.
In the meeting, the pod market represents the leading coffee segment*, confirming the dynamism of the category. Les systèmes fermés Dolce Gusto et Nespresso figurent parmi les principaux segments du marché...
After the Nesquik Strawberry reference in 2025, Nesquik develops its pleasure range with a new fragrance in 2026 : Nesquik Vanille. You will discover a vanilla flavor powder that transforms cold milk into delicious milkshake, a smoothie.
A future bestseller ? Number one in terms of PDM (50% in value*), Nesquik is also the most famous brand (99...
After Christmas, Easter is one of the highlights of chocolate consumption in mass distribution. In the meeting, the traditional egg hunt remains an essential family moment, generator of traffic and turnover for brands.
Each year confirms : Easter is much more than just a promotional sequence. Pour 2026, Nestlé Réunion entend capitaliser sur ce...
Mondelēz International approaches Easter with a clear strategy : capitalize on its flagship brands while refining its targeting. All three come together to cover all targets – children, adolescents, young adults, et seniors – tout en plaçant le partage intergénérationnel au cœur du dispositif
Un portefeuille structuré, targeted innovations and strong point-of-sale activation :...
