Maggi expands its offering by developing an Air Fryer range made up of five new recipes, three of which are launched in March in Reunion : Chicken, Frites (Crispy range), not Mexican Fajita (World Recipes range).
Category engine, Maggi is the first brand to offer a range specialized in Air Fryer. In the assembly kitchen, robotics is indeed a valuable help. The adoption of the Air Fryer is massive in France (1 in 4 French people use it on average twice a week). The equipment rate would be even higher in Reunion (around 50%). This Air Fryer boom mainly affects a young profile : 18-34 ans (40 %) and 35-44 years old (40 %). It is therefore right that Maggi is developing an offer dedicated to this growing segment.. For its new Air Fryer culinary aids, the Crispy range is designed for those looking for inspiration and crispiness, and the World Recipes range for lovers of exotic cuisine.
