CATEGORIE LEADER REUNION

Launch

many, the alliance of well-being and pleasure

Always faithful to its values ​​of quality and naturalness, Réa Réunion launches two new references combining pleasure and benefits. Enriched with vitamins, these nectars offer a healthy and gourmet experience. Réa Vitalité – apple, banana, mango, passion : a fruity and invigorating blend, source of vitamin C. Réa Défense – apple, pineapple, banana, purple carrot : an original alliance,...

Ovoteam : egg products for athletes and amateur cooks

Reference of egg products for professionals, Ovoteam is now investing in the general public shelves with two new practical and responsible solutions. A reference under the Roa brand, designed for everyday athletes. A reference under the Ovoteam brand, intended for pastry preparations. Ovoteam is a specialist in egg solutions for professionals in the catering and food industry. Ses...

Dodo brings the Kartier back to Lèr for a colorful 5th edition

The emblematic beer of Reunion Island celebrated the 5th edition of Kartier en Lèr in style, an operation that has become essential which highlights the creativity and cultural diversity of the island. This year, 27 local artists have imagined 27 new labels, each inspired by a Reunion district. An artistic and popular initiative, faithful to the spirit of Dodo : authentic, unifying....

A collection of nougats for Christmas

For Christmas, the Chabert house & Guillot signs a festive collection that celebrates the authenticity of real nougat from Montélimar IGP. For over 175 years, the brand embodies know-how now recognized by a protected geographical indication (IGP). This year, nougat is available in creations that reinvent tradition : Advent calendar, fruit and spice assortments,...

Male chicks : perpetuated egg sexing

Since December 1st, the cost of egg sexing, which helps avoid the elimination of male chicks, is directly integrated into the production costs of chicks delivered to breeders. A decision of the CNPO, the French egg inter-professional association. Ovosexing represents an additional cost of 40 million euros for the sector. To no longer eliminate male chicks at birth, the French inter-professional association of....

LXIR : flavored water in tablet form

LXIR flavored tablets, to dissolve in water, transform the way we drink on a daily basis. Founded in 2022 by Aloys Piganeau and Guillaume Schegg, two graduates from the Lyon management school (EM Lyon), In just a few years, LXIR has established itself as an emerging benchmark for well-being. The brand has already sold more than a million tablets, attracts a community of....

La Mère Poulard changes strategy

Premier acteur de l'hôtellerie-restauration du Mont-Saint-Michel, the La Mère Poulard group sold its biscuit factory to the company Aux Trois Cigognes to refocus on its tourist activity. Finalized in early October 2025, this operation marks a milestone for both entities : on the one hand, an acceleration of external growth for Aux Trois Cigognes ; the other, a refocusing of the group...

Menguy’s : tricolor peanuts as an aperitif

The aperitif actor announces the launch of a peanut sector in France. The first 100% French peanuts will be harvested this year and marketed at the beginning of 2026. With more than thirty-five years of know-how around peanuts, the Menguy’s brand will cultivate and promote these seeds. Sown in spring in Poitou-Charentes, French peanuts were harvested in October, period which....

Old El Paso conquers the gringos

Latest victory to date : already crowned in 2023, Old El Paso was once again elected this year as the French's favorite brand in world cuisine. Fajita kits, burritos, tortillas, soft wraps, chips and sauces… Old El Paso, brand of the American giant General Mills, never ceases to seduce : 98% of French people now know the brand, Who...

Christmas big and for everyone with Picard

Once again, Picard offers everyone the opportunity to create a memorable festive moment with a Christmas menu full of poetry, of flavors, colors and surprises. On the menu this year, 155 products, including 49 new products. The presentation of the Christmas 2025 collection was made in the presence of Cécile Guillou, president of Picard Groupe, pilot of the...
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