Expert

With extremely diverse experience within BNP Paribas in mainland France, On February 1, Issa Imraan took over as general manager of a company in excellent health, which positions itself at the forefront of sustainable finance. The Reunion bank has just acquired a green desk, a team specialized in financing CSR projects and....

Contentsquare, the French unicorn specializing in online experience analysis solutions, announces its predictions and recommendations. In the actual context, caution is required, but the marketing departments, who face strategic choices with unprecedented challenges, can make customer experience a competitive advantage and differentiator for their business. Crises are....

When an employee works from home at the request of the employer, the latter must pay him occupation compensation. Walter France's Social working group comments on a judgment of the Court of Cassation *. The Covid-19 pandemic has forced many employees to work from home to limit contamination in the workplace.. The right of....

Pioneer and leader of the Drive-to-Store in Europe, Bonial Dresse, with the help of Infopro Digital and LSA, a new inventory of the relationship between professionals in the distribution sector with the digitalization of advertising catalogs. This study also highlights the perception of the “Oui Pub” system by decision-makers in mass distribution. The “Yes Pub” system..

Become the CSR and circular economy cluster in Reunion and shine in the Indian Ocean region, such is the ambition for the cluster that the regional grouping of companies committed to the environment (Green) was set at its general meeting, last November 30. Bringing together companies and public and private organizations that see the environment as a....

The Covid-19 pandemic has strongly favored the growth of e-commerce platforms : 27,000 new e-commerce sites were created last year according to the latest figures from the Federation of e-commerce and distance selling (Fevad). The sector would have exceeded, in 2021, the 129 billion euros of online purchases of products and services, either an increase..

The SecurKeys company and UNIS, first professional union in the real estate sector, enter into a strategic partnership to simplify the management of keys and duplicate keys for which they are responsible. At the heart of this collaboration, SecurKeys PRO, a new secure service launched by SecurKeys. Managing key rings is a service that is expensive for professionals. The management of....

The new cultural observatory of Initiative Paris, cultural media agency of the IPG Mediabrands group, reveals the 15 beauty trends to follow in 2023. Produced in collaboration with Synomia, French specialist in semantic artificial intelligence, this new observatory looks at emerging beauty communities in France, based on the analysis of Instagram conversations over a year : 616 312...

Incubator created in Reunion in 2016, Seeds supported around a hundred project leaders in the region and helped raise nearly 10 million euros in financing. Unitec is one of the main support structures for start-ups in the Bordeaux region. It contributed to the creation of 630 start-ups in its territory. With a team of....

Fin 2022, the launch of OpenAI's Chat GPT artificial intelligence allowed the general public to discover one of the most advanced artificial intelligences currently available. Here are different tools that can support your teams on a daily basis for your marketing. What is artificial intelligence ? Artificial intelligence (IA) is the simulation of human intelligence by machines,...