CATEGORIE LEADER REUNION

Expert

StratCo Run 2024 under the sign of innovation

StratCo Run, the commercial strategies congress in Reunion, is back at the Cambaie cinema on September 26, 2024. This third edition of the annual meeting of economic decision-makers in Reunion Island focuses this year on food innovation and artificial intelligence., with the exceptional participation of Xavier Terlet, director of innovation at SIAL. He will preview the....

Borsomin porcelain : Chinese excellence meets Reunionese creativity

We owe this meeting to the brand new company Borsomin, created by ceramists Yann Colleu and Lisa Liu. They offer the first collection of Chinese porcelain tableware inspired by Reunion Island., whose shapes and colors showcase the nature of Reunion Island. Borsomin high quality and luxury porcelain (" at the edge of...

A President at the top

Camembert market leader, the major brand of the Lactalis group, who celebrated his 55th birthday in 2023, largely contributed to maintaining the popularity of France's most famous cheese. With its iconic black box, red and gold and its unifying name, President became, over the years, an iconic Camembert brand. Today, it is a leader in....

Camembert, quintessential French cheese

An OpinionWay survey, carried out for the President brand on the image and current uses of Camembert, montre qu'il demeure toujours aussi populaire auprès des Français — en particulier auprès des jeunes —, who consider it to be the most emblematic cheese of France. If Camembert is today the third favorite cheese of the French (28 %), behind the goat....

The meeting, research and development laboratory

Petroleum engineer, founder of the parachemical company EECA, Dominique Rio has designed a new process for regenerating used oils, suitable for limited deposits of lubricant waste in small or isolated territories, like the islands. The first regeneration unit implementing this disruptive innovation is planned in Reunion Island. SC2EI : society of...

The low-carbon cement revolution reaches the Indian Ocean

It is at the professional center of the Ravate group, and more precisely to its president and CEO, Abdoullah Rafate, that we owe the introduction to Reunion Island of this disruptive innovation in the world of construction : cement from the Vendée company Hoffmann Green Cement Technologies, first clinker-free, cold-produced cement in the world, to the carbon footprint divided by....

Nouveau 2008 : Peugeot wants to maintain its leadership in the SUV segment

Since its launch in 2019, the second generation of Peugeot 2008 remained at the top of the podium in the B SUV segment, in Reunion as in mainland France. Peugeot offers it a redesign and a new electric motor consistent with its new identity, to maintain leadership. The great wave of design renewal and the rise in....

Labor shortage in transport and logistics

To deal with the recruitment problem, the Nemo Institute, Parisian school of transport and logistics, launched a pilot class in Île-de-France dedicated to DB Schenker, one of the world leaders in transport. The first training ends in December. The transport and logistics sector, classified by the government as one of the sectors most in tension, représente en France plus de...

Securing videoconferencing against AI risks

Tixeo, French publisher of secure videoconferencing software, reports that in mid-September, an expert from Wavestone warned of new opportunities for cyber attackers to attack companies. Among them, he noted an increase in attacks via Microsoft Teams and its integrated artificial intelligence, increasingly used in organizations. Bien qu’il ne faille pas cesser le développement...

Automated marketing, an underexploited growth opportunity

A majority of marketing managers believe that automation would save several hours of work per week and per employee. However, a minority says they use it. Revealed by the latest Brevo and YouGov study, this observation sheds light on a French paradox : businesses are attracted by automated solutions for their marketing, mais traînent à les adopter plus...
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