Picard a fêté Noël en beauté avec l’ouverture de son dixième point de vente le 19 décembre au cœur du quartier de Moulin Joli. A store designed according to the brand's new concept, Vision.
Sur une surface totale de 360 m2, this tenth store was built entirely on the basis of Vision, the concept that the brand is developing through a new layout, a more comprehensive range of services and energy management that is more respectful of the environment. Picard wanted to make the atmosphere of these stores more warm and friendly while preserving their functionality. Woody colors and attractive lighting provide better shopping comfort. The customer journey is clarified with more clearly identified product universes than before. A necessity to highlight the brand's important catalog, près de 800 produits, including products from Réunion, organic products and new products all year round. The frozen food specialist therefore offers an exclusive range ranging from raw products to very elaborate recipes. Another great innovation from Vision, catering on site. The Moulin Joli store includes, comme celui de Terre-Sainte inauguré fin juillet 2020, a catering area : the Snack Bar. Tables, chairs and microwave make up this space with an offer of individual dishes, drinks and desserts, for those who wish to have lunch there or take a break during the day. In the current health situation, this space is disinfected as often as possible and the spacing of the seats allows it to be used in complete safety. Picard also offers a click service & collect, with order on the meetingpicardreunion.com site and withdrawal of purchases in stores.
Six jobs created
This new Picard store has also been designed to respond as closely as possible to the brand's commitments in terms of energy management for cold production.. 30 % des consommations journalières en électricité du point de vente sont alimentées par des panneaux photovoltaïques. "It is a real pride to contribute to respect for the environment in this new latest generation Picard store," said Bruno Guilleminot during the inauguration. For this new store, six jobs were created, all on permanent contracts. The store manager, Sheila Bulin, est dans l’entreprise depuis 2013. She started her career at Picard as a saleswoman at the Savannah store, then evolved, becoming first saleswoman at the Saint-Gilles store, puis responsable du magasin de Saint-Leu en juillet 2020. Picard has chosen to come and settle in the heart of La Possession, in a residential and economic district in full transformation. This is the brand's fourth store in the West after those in Savannah, Saint Gilles and Saint-Leu. “This tenth inauguration responds to a promise we made to our customers, to get closer to them, with an innovative offer and quality products ”summarizes Bruno Guilleminot. Picard thus reinforces its proximity policy and reaffirms its desire to continue its network of Reunion Island by focusing on the quality of its offer., innovation and exemplary customer service. As a reminder, Picard est présent à La Réunion depuis 2013. Créée en 1973, l’entreprise Picard Surgelés compte près de 900 magasins partout en France et est également implantée dans plusieurs pays.
Sandrine Lépinay
