Lacoste inaugurates its largest store in the Indian Ocean in the heart of downtown Saint-Pierre. This new address confirms the objective of developing the brand in Reunion Island.
“The opening of this new store in Saint-Pierre represents an important step in the development of Lacoste in Reunion Island.. This is what Goulam Omarjee explains to us, Director of development and strategy of the Modernys group, Historical actor of fashion and sport in Reunion for more than forty years. "We want to offer consumers an enriched shopping experience, Where they can discover our universe in an authentic and inspiring way. "True to the spirit of the brand, This new 250 m2 space offers a full range of clothes, Men's shoes and accessories, women and children. Designed in a modern and refined spirit, The interior of the store highlights the timeless elegance of Lacoste, combining aesthetics, Comfort and innovation. Inspired by emblematic elements of the brand, The decoration reflects the chic and sporting style specific to Lacoste, with touches of green and white, A nod to its famous crocodile logo.
Sports style and elegance
This famous logo, Distinctive symbol of Lacoste, represents values of authenticity, of perseverance and elegance. Since its creation in 1933, Lacoste embodies sporting style and elegance. "Playing and winning is not enough, You still have to master your style ”, judged René Lacoste. Inspired by the famous tennis player, The Lacoste brand is now recognized worldwide for its iconic pieces and for its unique fashion approach, mixing the sporting universe and French refinement.
