The first award committee for the collective brand of the year 2021 awarded the Nou la fé label on March 30 to the brands and products of three family and artisanal food and BtoB equipment businesses..
Know-how, a commitment to the territory and a desire to produce locally to meet demand are values shared by these three new owners. Including four new company brands already assigned to the Nou la fé brand, a total of eight brands and more than 60 products join the process of identifying Reunion production. Benne Bourbon, created in 2015, is a family business which draws on 20 years of know-how to offer the design and manufacture of skips, tanks and trays in compliance with the NF standard. Located in Saint-Benoît, the company collaborates with dealers, carriers, collectors and communities, as well as with all companies to produce tailor-made skips meeting the specific constraints of Reunion Island. It also ensures its rehabilitation through its renovation activity.. Benne Bourbon has around ten employees. Nou la Fé now applies to seven standard skip models, three models of tanks, a platform and a skip for public works.
Vacuum packed and frozen fish
Good Fishing is a craft business with fewer than 10 employees, located in Sainte-Marie, specialized in fish processing and marketing. In partnership with Reunion mini long-liners (less than 12 meters), the company offers under the Ti Canot brand, fresh fish from coastal fishing, marketed under vacuum. Thanks to a partnership with a Reunion shipping company, the company also offers fish from Reunion Island and southern fisheries, frozen fresh on board, marketed under the brand Pêché pour vous. Are stamped Nou la fé seven Ti Canot references and six Pêché pour vous references.
Potato and sweet potato fries
The Good Fry is a company with five employees, installed in Saint-Gilles-les-Hauts. It was created at the end of 2020 to offer fresh fries to restaurateurs and takeaway players.. In the wake of out-of-home catering, some distributors were sensitive to the product in its vacuum-packed fresh fries version and also encouraged the company to offer the product in a frozen version, which will be marketed soon, allowing the company to recruit new employees. Other developments have already been announced, including the start of production of fresh and frozen sweet potato fries.. Receive the Nou la fé brand: five references of fresh fries and four references of frozen fries.
Kafé Koulé and Ile Intense
Among the companies already holding the collective brand, the Sicre-Le Lion company received Nou la fé for two other brands of roasted and ground coffees in Reunion : Café Koulé (four references) and Intense Island (three references). Two other food brands offered by producers who already have them have also obtained the Nou la fé label.. They will be revealed soon.
