Bic Hybrid Flex rechargeable razors have just been voted Product of the Year 2022.
On the occasion of the 2022 edition of “Products of the Year”, the measurement and data analysis firms Nielsen and Treetz surveyed more than 15,000 French consumers. The election is organized using a precise scale structured around four major themes: perceived innovation, attractiveness, purchasing intention and consumption experience. Faced with other stakeholders in a highly competitive world, the French have elected the BIC Hybrid Flex range of rechargeable razors “Product of the Year 2022”. Launched in March 2021 and designed by the R teams&Group D, the Bic Hybrid 5 Flex and the Bic Hybrid 3 Flex Sensitive are the first rechargeable and durable BIC men's razors. They meet a growing demand from razor users for high-quality rechargeable tools with a limited impact on the environment., all this at an affordable price. French consumers were seduced by its unique characteristics. Excellent shaving performance without irritation thanks to a pivoting head and movable blades that perfectly match the contours of the face. A refillable razor with 100% recyclable packaging made from 80% recycled paper, and handle made from 90% recycled plastic for the Hybrid 3 Flex Sensitive. High-quality shaving at an attractive price
SHAVING : THE HIGH QUALITY OF THE BIC HYBRID FLEX RANGE RECOGNIZED
