Conséquence du rachat en 2017 du constructeur allemand Opel par PSA, the Opel car brand returns to the Caillé Group. Un nouveau show-room Opel a ouvert ses portes le 4 janvier au Chaudron. A second is under construction in Saint-Pierre.
La renaissance d’Opel sous l’égide de PSA est l’un des événements du marché automobile de 2021. As for the return of Opel to Caillé, this is clearly the first event of the year in the local automotive market. Has the quality and reliability of the German brand, PSA breathes new life into a new design and stylistic identity that could almost be called Latin. The Caillé group took over the brand at the right time and this is another sign of its regained good health., la carte Opel avait été vendue à Sogecore en 2012 par le groupe en pleine tourmente afin de dégager des fonds. It was bought from him last year, "At the same price" emphasizes François Caillé, CEO of the Caillé group, thus testifying to the form of solidarity that existed between the two car importers.
At a press conference, the leaders of the Caillé Group and its automotive branch have clarified the ins and outs of Opel's return. The two showrooms appear as symbols of renewal. They will be fitted out in the brand new colors, and in particular yellow which now serves as a marker for Opel's identity. A new design that reflects the desire to move upmarket in the B segment where Opel intends to challenge the best.
New impetus for Opel
The new face of Opel, it is first a Vizor that spans the entire width of the front panel. The general exterior and interior design is more modern, younger, more colorful : an asset in particular in Réunion, where the aesthetics of the automobile are an important purchasing argument. Finally, this is the stated "detox" bias, to know
"Remove the superfluous to get to the point".
"We want to be the relay of this new momentum"
announces Marc Bergeretti, CEO of the Auto branch of the Caillé Group. In terms of organization, the return of Opel is accompanied by the centralization of after-sales service for the three brands of PSA represented by the Caillé Group : Peugeot, DS and Opel. Brands that complement each other and do not compete with each other, underline at Groupe Caillé. Models side, the Mokka promises to be the flagship model of Opel’s image renewal. It is launched on the B segment SUV, the most buoyant on the Réunion market. The new Corsa is leaning, she, on already solid results (une vente sur trois en 2020 sur le segment des citadines). Finally the Grandland will be the top-of-the-range model of Opel. Groupe Caillé also intends to boost sales of commercial vehicles.
Opel aligns three models that can claim German reliability : the compact Combo van and the Vivaro and Movano vans. With Opel, Groupe Caillé will finally strengthen its position in the booming electric and hybrid segment in Réunion (Stroke-e, Mokka-e and Grandland X Hybrid) or, avec 33 à 34 % de parts de marché, it is already even stronger than in the global automotive market (26 à 27 % de PDM).
"All the ingredients are there to relaunch the brand"
Judge François Caillé.
