With Midas Glass, Presented at Franchise Expo Paris, The network of 367 centers in France adds a new job to its know-how. This news valids good health and the brand's ambitions. In 2025, The brand continues its development in support of concession groups on the one hand, and by investing in regional economic events on the other hand.
Midas adds a rope to its bow with Midas Glass. At the dawn of his 50th anniversary, The brand is positioned on a new job, complementary and consistent with its maintenance and repair offers. Beyond the windshield market, Midas Glass intends to cover all of the vehicle glazing needs. "We are setting up pilot centers with the aim of deploying a hundred Midas Glass in the medium term. As with each of our professions, Our franchise partners and their specific teams will be supported by Midas to develop this new skill ”, explains Julien Gourand, Managing Director of Midas France.
A new anchoring strategy in the region
The Midas network targets 20 franchise openings this year. To do this, Midas bets more than ever on its capacity for innovation with, For example, The release of its latest Tenor All Season 2 tire. More, in addition to these new products and services, Midas deploys a redesigned development strategy. "In recent months, We have been approached and we have approved concessions groups ourselves, some of whom trust us today. These entities are for us superb anchoring opportunities in the region, that we intend to continue to provoke and grasp in 2025. To accentuate this territorial approach, We will also participate in many economic events organized by Chambers of Commerce and Industry. Concession groups and local salons are clearly the two levers that we are currently activating to approach the 390 centers at the end of the year. "A strategy that is added to the interest that Midas always has to the multisite implementation of its franchisees, Just like conversion, which remains a major axis of development of the brand.
Two tools to assert the Franchisor brand
To let the Midas franchise candidates know all the advantages of the network and its economic model, The brand will soon release a new website for the recruitment of its future partners. This showcase will enhance the Midas Franchisor brand in all its scope : Funding support, Location search, appui marketing, labellisations, formations, profitability, values, etc. This site will answer all questions of potential franchisees to come, Just like the white paper of the brand that has just appeared at the end of March.
