On the occasion of the Cobrandz fair, At the beginning of April, Group creation marketing, specialist in children's advertising objects for over ten years, announced the creation of a unit dedicated to licensed projects.
The Marketing Création group was born in 2011 in the south of France and today brings together 28 employees. He specializes in the design of goodies, equipment, games and other products for children. It achieved 15 million euros in turnover in 2024. With its new team dedicated to licensed projects, Marketing Création becomes the preferred contact between brands, licenses and signs for the design of licensed goodies. “For more than ten years, we design goodies that go beyond their simple function as advertising objects, to awaken children’s imagination and create real memories. After several licensed collaborations via our Welcome Family brand, Today we want to structure this activity and offer an even more advanced offering to licenses and brands.”, explains Frédéric Martz, co-founder of Marketing Création Group.
Expertise in the licensing department
Marketing Création now offers brands the opportunity to promote their licenses to a large family audience. With this cell, the Marketing Creation teams design tailor-made goodies and licensed objects, adapted to the needs and specifications of brands and operators. Marketing Creation also highlights its responsible approach, by guiding its customers towards choices that respect the planet and eco-designed products. Thanks to its different brands, the group has expertise and a qualified network in the world of children and entertainment. Welcome Family is the leader in equipment and games for children in the tourism and catering sector. Kids Création is a specialist in tailor-made goodies for children.Peluche Création is an expert in the creation of soft toys and mascots, from XXS to XXL format. Beast’izz offers goodies and accessories for animals (petfood and hotel and catering). The Studio is the brand of the group's integrated graphic design studio.
An interface between licenses and brands
The group aims to become a “facilitator of choice” between license holders and brands looking for original and exclusive objects.. “For brands, it’s the creation of personalized licensed goodies, a turnkey offer, limited edition goodies. For licenses, it provides access to a customer network of more than 10,000 establishments, the development of differentiating projects, profitable partnerships and optimized visibility. A great opportunity to promote children’s licenses in places frequented by families on a daily basis”, concludes Frédéric Martz.
