Launched a little over a year ago, Amazon Leader Price relay points, Fruits of a partnership with the Cart’In platform and the Midexpress freight operator, will open very soon to maritime transport and, in a second time, au B to B. A response to the success of this unique service in Reunion, which generates growing flows with increasingly large packages.
of the Caillé Group
Shortly, Amazon Reunionese customers will be able to, sur Cart’In, Mix the two modes of air or maritime transport in the same order according to the products (Some products, As the auto batteries can only come by boat). So far, Only air freight was offered. On the other hand, For the first time since its launch, This service will be the subject of a communication campaign. What give him a new momentum. Originally, The fact is that, Apart from the small objects entering a mailbox, Amazon does not deliver in the DOM. Until the arrival of Cart’In, Amazon Reunionese customers had to go through a surrender company. The solution also combining MIDEXPRESS and Leader Price Réunion has changed the situation. And it is because this service has found its cruising speed that the three partners wish to offer the sea transport option. "In one year, We have accomplished a fantastic work all three. 8 relay points at the start, dont 6 Leader Price, We went to 17 : 15 of our supermarkets are today Amazon relay points. This service contributes to retain our customers and brings us additional customers. But today, we sometimes receive packages as bulky as floor mats, bumpers or furniture. Between the amount of package, the increasingly important dimension and weight of the products received, We decided to go to another scale to meet demand ”, explains Magali Caillé, CEO of the Caillé Group. By plane, It takes five days to recover a purchase on Amazon in a leader price relay point if the shipment immediately follows the order and if there is no difficulty in aerial freight. More, For items whose routing is not urgent, Maritime transport has the advantage of a clearly lower cost and to make it possible to overcome the size of air transport. "With the maritime solution, Internet users can buy everything on Amazon without size limit - there are only liquids that we do not take care of. »»
300 packages per day in certain relay points
The maritime solution is currently being tested. Sodexpro, The purchase power station that manages the store for the Caillé Group stores, Enter the loop. Amazon products are added to its goods flows, Until delivery to points of sale after unbundling in its port warehouse. The rise in power of the service will be accompanied by a reorganization of the relay points with a new configuration of the network integrating in particular the network of leader Price Express and the three cash oi (in total, Caillé Large Distribution has 50 points of sale). But it all depends on the package storage capacity of each relay point. This is the reason why the biggest packages are to be recovered in the leading leading points where the storage space is sufficient. You should know that, at present, The thousands of followers of this service each make on average two and a half purchases per month on Amazon ! The three main Amazon relay points, Saint-Louis stores, Casabona Saint-Pierre and Saint-Paul, receive and distribute around 300 packages per day !
B to B : The new horizon
The Comptoir and the Oriflamme Cart’In are now part of the decor of the entry of all the leader Price relay points. One to two people per store are priority to this service, And all employees are trained at the reception and delivery of packages to guarantee an uninterrupted service. But the satisfaction of the distribution center of the Caillé group also derives from the nature of purchases. "We wanted people to buy products with our help with the products that they do not find in Reunion. We see with pleasure that this is mainly the case ", Declares Magali Caillé. A certainty based on a survey of customers. So many reasons that now lead Cart’In, MIDEXPRESS and CAILLE Large distribution to prepare a new development, as soon as the maritime solution has reinforced its reliability : le b to b, A Amazon purchase and relay points for pro customers. This new approach to the model is currently being studied.
How does Cart’In work ?
Cart’In is a partner platform official Amazon reseller since 2023. It operates mainly in Africa and French DOM-TOM. Its service requires downloading a smartphone application or a computer software extension. This is not an e-commerce site. The purchase is made on the Amazon website. As the buyer selects the shipping region, it can, if he wishes, be redirected to Cart’In who takes care of the payment and delivery of products, formalities included, Until the relay point he chose in Reunion. Cart’In launched in Reunion with the support of its freight transport partner, Midexpress. The latter being also a long -standing partner of Caillé Large Distribution, This is how the association was born with three.
