We rarely admire what supports : the root that supports the tree, the foundations that support the house. Or the cardboard that allows fragile things to cross the world... and yet. Cardboard packaging is not a detail : he is the backbone of a model. Modest and strategic, nowadays recyclable, has it not become the symbol of a global giant like Amazon ? Also in Reunion, where a new page is written, the future Cartonnerie de La Réunion factory, expected in 2027 in Pierrefonds, goes beyond the simple industrial framework : it embodies an economic moment. A strong signal. That of a territory that modernizes its tools, invests massively and affirms its desire to produce here. This is further proof that the local economy is not just resisting : she is moving upmarket.
publication director and editor-in-chief
Equipment modernization. Technological innovation. Diversification of offers. Professionalization of organizations. But also a common desire to work for the territory. This movement goes beyond cardboard, but includes it and restores its importance in the industrial fabric. In a territory like ours, still largely dependent on imports, this investment promises to be strategic. Samuel Leveneur, general manager of the company, embodies this renewal. He opens his doors to us and details a clear ambition : modernize, inwards, strengthen local capacity. So many promises for our economy. In the particularly rich summary of this edition, I also invite you to discover our special bakery file with the arrival in Reunion of the Marie Blachère franchise – a brand with more than 850 points of sale around the world –, as well as our analysis of new national trends in the burger market. Basically, whether it is industry or commerce, the question is not only who will win market share. The real question is : what economic model do we want to consolidate for Reunion in the next ten years ? Decisions made today will weigh for a long time.
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Happy reading.
