28 864 véhicules ont été immatriculés à La Réunion l’an passé, chiffre en recul de 136% par rapport à 2019. The decrease was a little more pronounced for commercial vehicles (-16,8%) only for private vehicles (-12,9%). The decline in sales to rental companies, on the other hand, was brutal (-40%), in connection with the collapse of tourist traffic. The number of electric vehicles sold has doubled (1 045 immatriculations), just like that of hybrids, rechargeable or not.
Diesel models were less in demand by individuals (seulement 30,5% des immatriculations pour ce marché) while they remain in the majority (97%) parmi les véhicules utilitaires vendus en 2020.
Brands have had mixed fortunes, sometimes linked to delivery delays following the shutdown of factories at the height of the health crisis. Among the leaders, Renault is doing the least badly, avec une baisse des immatriculations limitée à -6,7% (5 642 ventes, 19,55% de parts de marché). The diamond brand is clearly ahead of Peugeot (5 090 ventes).
Avec 2 560 immatriculations, Citroën completes the podium. Dacia remains in fourth position, even if it suffered one of the strongest setbacks over the year (-25%) of brands distributed in Réunion. La Renault Clio est restée en 2020 la voiture la plus vendue sur l’île (2 711 exemplaires), devant la Peugeot 208 et la Citroën C3. The Renault Captur is in fourth position, devant la Peugeot 2008 et la Dacia Duster. Follow the Dacia Sandero, la Kona de Hyundai, la Peugeot 3008 et la Citroën Berlingo.
In the electric vehicle market, Renault's Zoe remains at the top of sales (226 immatriculations en 2020), devant la Peugeot 108, la Hyundai Kona, the Kia Niro and the Mini.
