A label guaranteeing the reliability of companies and the quality of their services : it was following setbacks with individual house construction companies that the two founders of Réunipro took on this challenge. Their project is a national innovation. Among the first 15 Reunion companies in the housing and construction sector to have attempted the test, four are now certified by the start-up.
The path leading to Réunipro labeling is uncompromising. It is exclusively based on results and observations. His rigor is equal to the difficulties, sometimes turning into an ordeal, suffered by a number of clients of local construction companies after abandoning a site. This experience, the two designers of Réunipro, Flavien Bourhis and Lucas Laravine, experienced it. The first comes from finance and business auditing. The second is the sales and marketing manager of a major brand in the local industry. “Three companies followed one another on the site in my case, testifies Flavien Bourhis. The first abandoned him, the second went bankrupt, the third finished the house. » The problem is well identified : the market for the construction of individual houses is being dragged down by the price war waged by many companies. Their prices do not cover their expenses, they abandon construction sites and some go bankrupt. " Generally, it's not a problem of professional skills, but of business management”, confirms Lucas Laravine. There is therefore something of a citizen reaction in the Réunipro project, which was first that of a directory of companies in the housing and construction sector, a sort of Michelin Guide celebrating the best, before transforming into a label of reliability and quality.
A four-step audit
“There are many quality companies. But how to distinguish them ? Our solution consists of testing their reliability and the quality of their services”, explain Flavien Bourhis and Lucas Laravine. To obtain the Réunipro label, the company agrees to play the game of transparency. It is first examined on a financial level. Does she have, especially, the ability to finance work ? This is the classic examination of financial data. This audit is supported by the examination of its financial situation with regard to the market. The viability of its economic model is assessed by comparison with management indicators and financial ratios specific to the sector, the debt rate for example… Réunipro then has its economic and financial audit work certified by CBA & Associates, one of the major accounting firms for Reunion companies.
Site visit and customer reviews
The Réunipro label becomes a real novelty by basing the reliability of the company on criteria other than finance. These are the other two stages of the audit. Social and professional criteria are taken into account. “We carry out field visits to find out about the social climate of the company, the way in which know-how is implemented. We attach importance to working conditions, especially safety on construction sites. We also look at what is planned to comply with environmental regulations. » As for checking the quality of services, last step, it is based on the opinion of the company’s customers. Réunipro has retained the services of Opinion System, number one in France and number two in Europe for collecting consumer opinions. This approach to collecting opinions is codified by ISO and AFNOR standards.. The survey questions the company's customers up to ten years ago !
Réunipro, innovative company
Financial health, social and professional climate, customer reviews… No label until now has covered such a field in order to provide a global vision of a company. The Village by CA network, by welcoming Réunipro, made no mistake in recognizing the start-up as an “innovative company”, not only on the Reunion scale, but national. Réunipro launched its first audits at the start of 2022. If the initiative is received coldly by some, she is supported by others. It comes at the right time for businesses looking to stand out from the competition. Especially since the moderate cost (2,220 euros excluding tax) is accessible to all budgets. The Réunipro label will be valid for one year. Renewal will be based on customer reviews of the year. Fifteen companies have been audited since the launch of the label. Four got it. However, even in case of failure, the approach will not be in vain by allowing the company to point out its weaknesses and correct them. With the possibility of repositioning herself as soon as she feels ready.
And the label, a recognition
“We fulfill our mission by letting individuals know who they can contact with complete confidence”, says Lucas Laravine. For individuals looking for reliable companies, Réunipro will provide the long-awaited information. Coming online soon, the platform www.label-reunipro.com will present the first labeled companies, with the scores obtained for the various audit criteria. The start-up will relay the information on social networks. As his label gains recognition, other communication media will extend the notoriety of those labeled. To the argument of the legitimacy of the approach, the two founders of Réunipro of course showcase their own skills in the economic and financial fields (two new specialized employees have just joined them : Leila Lebon, ex-banker, and Guillaume Huat, sales manager in the construction sector). They also invoke the reference actors on whom they rely (CBA et Opinion System). More, above all, they claim their independence from any existing organization and community : “We are completely independent. This is the very essence of the label and the condition of its credibility. »
