There was the launch of its first smart glasses, Smart Signature Krys ; then the integration of Ray-Ban Meta and Oakley Meta into its offering. It is today the first national brand to offer Even Realities G2.
Connected glasses open a chapter in the optical sector. Between health, digital and daily assistance, they outline a territory of innovation. Call and message management, real-time translation, navigation GPS, help with speaking, photo and video capture : so many features that enrich visual correction equipment with new services, in line with changing uses. Leading player in this emerging category in France, with references such as Ray-Ban Meta or Oakley Meta, Krys integrates Even Realities G2 integrated display smart glasses into its offering. “For our sector, these technologies already constitute a major transformation factor and an important growth driver. We want to accelerate their democratization among the general public while continuing our commitment to innovations that shape the future of optics”, summarizes Sylvain Pierson, strategy director, of innovation and CSR of Krys Group.
Comfort, discretion, simplicity
The G2 embody an approach where technology adapts to the wearer’s life, and not the other way around. Deployed in the first six pilot stores – Écully, Wattrelos, Saint-Cloud, Puteaux, Le Plessis-Robinson and Cayenne –, the system must help understand consumer expectations with regard to glasses with integrated displays and support their democratization among the public. Already present with a limited number of independent opticians, the Even Realities brand pursues a particularly selective distribution policy.
L’innovation, Do you plan Krystal 2028?
In a sector undergoing rapid transformation, the group intends to play a driving role in the emergence of uses and reinforce the trust placed in it by consumers. The objective is twofold : anticipate developments in the optics market, while preparing the growth drivers of tomorrow. A strategy that is not limited to the distribution of third-party brands. With the launch of Smart Signature Krys, the brand intends to continue developing its own-brand range of connected equipment, thus asserting its legitimacy on the visual technology market.
