The Carrefour Sainte-Clotilde store recently hosted a major trade marketing operation in the central aisle., imagined as a showcase dedicated to the group's brands.
At the heart of the device : a central island surrounded by an immersive universe in the colors of the different brands, transforming the space into a true “temple” of mass consumption, warm and attractive. Supported by the agri-food division of the CILAM Group, this operation marks a first : never before Yoplait brands, Piton des Neiges, Creole Caress, many, Diego, Kalao and Candia were not together in the same space in store. Le concept, thought of as a real “shop in shop”, offered a 100% pleasure experience, 100% paid.
A moment of connection with the consumer
Under the slogan “Take your best pose ! », the animation invited shoppers to experience a timeless moment at the heart of their purchasing journey. Sparkling universe, colorful atmosphere, engaging scenography, entertaining games : everything has been designed to transform a simple alley into a place of experience. The objective went well beyond a promotional highlight : it was about creating a moment of connection with the consumer. A space where we stop, where we taste, where we play, where we smile, and where we leave with a positive emotion.
An ambition to deploy on an island scale
Fruit of several months of work, this ambitious operation mobilized creative teams and partners around a common vision : offer an experience in line with the expectations of Reunion consumers. By promoting essential everyday products, it also aimed to stimulate the act of purchasing while strengthening the link with local brands. Thinking as a first step, this initiative is intended to be deployed in other hypermarkets on the island. It highlights a major player in the region, the CILAM Group, and illustrates the capacity of retail to reinvent itself to offer ever more engaging experiences at the point of sale.
