“Personalized Promotions” is a new promotional solution that delivers personalized offers at scale with real-time execution.
The specialist in customer loyalty and promotion solutions announces the launch of Personalized Promotions, an AI-powered solution that allows retailers to automatically create, in real time, offers for millions of customers, taking personalization from strategy to execution at scale. Achieving individual personalization has been a retail goal for decades. Despite progress in recognizing customers through loyalty and digital channels, truly individualized promotions remain difficult to implement. Traditional promotions are based either on uniform and undifferentiated discounts, either on “targeted” offers deployed manually across large segments, limiting relevance and effectiveness. Selon Boston Consulting Group, large distributors can generate more than $100 million in additional revenue by industrializing the execution of personalized offers. Designed to capture this value, Personalized Promotions replaces manual segment-based approaches with automated execution at the individual level.
Personalized and scalable offers
Avec Personalized Promotions, pour Eagle Eye, distributors provide each customer with tailor-made offers, for a better return per promotional euro, reduced operational burden and improved recruitment, reactivation and long-term commitment. The solution is based on AI and machine learning models (machine learning), powered by Google Vertex AI to create, personalize, allocate and execute promotional offers for each customer, in line with consumer preferences, the objectives of the brands and their budgets. “Retailers have long struggled to connect truly relevant personalization with real-time execution at scale.”, declares Cedric Chereau, Vice President EMEA at Eagle Eye. « Avec Personalized Promotions, we give them the ability to deliver truly individual offers with speed, the control and budgetary discipline required by modern retail. This is the latest evolution of our AI personalization data science, that unlocks immense business and customer value. »
Create value for supplier brands
Personalized Promotions also strengthens distributor collaboration- manufacturers by offering consumer goods brands a proven and measurable lever to influence behavior. Brands gain access to clear audience reporting, performance and incremental sales. Unlike traditional promotional platforms, Personalized Promotions provides individual-level attribution, opening new co-financing opportunities while improving impact measurement.
The last brick in the “AI Personalization Science” suite
Personalized Promotions allows you to deploy, across all channels, offers generated by AI, framed by customizable objectives and safeguards, in order to maintain centralized management of promotional strategies while benefiting from the gains in scale and efficiency of an “AI-first” personalization engine. Alongside Personalized Challenges, a personalized gamification capability that generated an ROI of 7,1% for major players such as Tesco, Morrisons et Carrefour, and the Smart Rewards, a real-time loyalty solution, customer incentives and engagement, Personalized Promotions is part of Eagle Eye's comprehensive range of innovations aimed at building loyalty and personalization for large distributors, convenience stores and consumer goods brands.
