Pioneering brand since 1972 in hair care adapted to textured hair, Dark and Lovely has just revised its packaging for more shelf visibility. The opportunity to launch several significant new products.
The L'Oréal group brand offers a complete range of hair products meeting the requirements of frizzy hair, frizzy hair and curly hair. Products always at the forefront of performance and quality (shampoos and hair care, hair coloring and straightening kit) for women, men and children. The time is a renewed and more relevant packaging identity. Dark and Lovely Au Naturale strikes the right tone with this new packaging which, while illustrating black pride, values the quality of a range of products adapted to any style and type of hair. Product names clearly describe the benefits they provide and provide reassurance about the problems that may be encountered when caring for natural hair. The ingredients used in each product are unique. Whenever possible, Dark and Lovely natural products are formulated without sulfates, without mineral oil, sans vaseline, paraben free, without denatured alcohol.
Personalized care
This new packaging introduces several new features. Starting with moisturizing lotions : Corrective, Total Repair 5 or Olive Oil are personalized treatments for all hair types (dull, sec, rough or damaged) with star ingredients, shea butter with olive oil, and textures for all tastes, lotions 
fluids or creamy treatments. The Dark and Lovely Hair Rescue repair mask, who repairs and protects, is enriched with amla and avocado oil. Enriched with aloe vera and coconut oil, Curl Power styling gel defines curls. The 3 in 1 Nutritious Shampoo is designed for perfect hair nutrition with its cleansing action, moisturizing and nourishing (in 500 ml flacon). Finally, the Ultra Cholesterol + Intensive treatment mask from Dark and Lovely is an intensive treatment specially formulated with panthenol and vitamin E derivative. This unique formula intensely protects and nourishes while gently detangling dry, damaged hair.
Cosmebelle Distributor : such. 0262 48 45 60
