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The number one rum brand in Reunion is also one of the best -selling in mainland France. In the arranges, Cart finds an additional growth engine which allows it to diversify its offer next to the white rum which makes its reputation. If a brand seems legitimate to produce arranged rums, it's a cart, rhum dont l’emploi principal...

Renowned among connoisseurs of old rums, the ancestral house Rivière du Mât draws new energy from the performance of its Arrangés which open the doors to a large audience in mainland France. “Arrangés are an exciting market to express yourself ! » At Rivière du Mât, on a bien conscience que la distillerie fait évoluer sa «...

Need benchmarks, to put events back into perspective : on the accelerated growing market and increasingly congested with arranged rums, Isautier house rehearsing its place, His role and ambition. Cyril Isautier's explanations, Director of the ISAUTIER GROUP GROUP. Can we say that with the arranges, Isautier has not only reinvented a product, more...

With a new leap of some 40 % growth in 2021, the Arranged segment continues its meteoric rise in mainland France, while doing extremely well in Reunion. Something to rejoice the three main actors and beneficiaries of this craze, all Reunion Islanders : the Isautier House, at the origin of the phenomenon, Rivière du Mât and Charrette, respectivement...

Managing Director of Zeop for almost a year, Xavier Joseph gives us a map of the only 100% Reunionese telecoms operator at the start of 2022. Its new ambitions around the notion of a digital hub have been revealed in recent months, et il était intéressant de les rappeler afin d’en mieux percevoir la cohérence et la portée....

Brenda Velechy, co-manager and commercial. Cindy Velechy, co-manager, operations manager. Jimmy Velechy, responsible for the management and administration of the company. Jean-Marie Sateya, commercial. Christophe Lambert et Thomas Velechy, responsible for supply and delivery logistics. Chez Leu Piton Glacé, the family business model is not that of parents working with their children, But six ...

“We are only at the beginning of our history” says Julien Mauras, founding president of the Exodata digital services group, in the interview he gave us on the occasion of the group's latest news : Its positioning on cybersecurity under the Exodata Cyberdefense brand and the opening of an agency in Bordeaux to strengthen itself on the metropolitan market ....

Champagne is enjoying undeniable success in Reunion as it is everywhere in the world.. On the island, the fine bubbles are today embodied in a particular name, that of Nicolas Feuillatte, founder of a brand that has become the third best-selling in the world, the first in France, and the first in Reunion. We wanted ...

Leader Price Réunion hit hard last March with a display and TV communication campaign which left its mark with its innovative character and its accuracy.. To renew your brand identity, the brand did not hesitate to shake up the classic consumerist codes of mass distribution. Times change and the signature of the 2016 brand..

“The world is changing at great speed, consumption patterns too, especially for us traders” : with these words, Olivier Mercier, Managing Director of Caillé Grande Distribution, summarizes the challenges of the current period for commerce and, beyond commerce, for all economic actors : everything evolves, at an accelerating pace, and constraints ...