The Medicis communications agency takes a new step in its development by becoming part of national institutional exchanges. Overseas expertise now finds its place at the heart of Parisian discussions, without detaching itself from its original territory.
The Médicis agency has been building a unique trajectory for 30 years : that of know-how forged in the Indian Ocean, nourished by the realities of Reunion and today recognized well beyond the borders of the island. Last November, the agency was thus invited to speak in Paris on the occasion of the “20 years of opinion” of the Professional Advertising Regulatory Authority (ARPP), on the occasion of the 20th anniversary of its Advertising Ethics Council, chaired by sociologist Dominique Wolton, specialist in intercultural communication. An intervention during which Médicis carried the voice of the DROM-COM within a major French communications body, by providing a perspective anchored in the reality of overseas territories (and remembering that we could not globalize these territories). This institutional recognition is a continuation of a fundamental commitment. For the second year in a row, Médicis was awarded the National Prize for Citizen Communication, following a selection bringing together more than a hundred applications from the most recognized agencies on the French scene, especially Parisian. Médicis was rewarded for the Road Safety campaign in Reunion Island, “Arrived inside”, from December 2024, pointing out the consequences of excessive speed. Une distinction qui salue son travail en matière de responsabilité sociétale et de communication à portée d’utilité publique et qui témoigne de la place désormais occupée par l’agence dans les standards nationaux du secteur. This year, cette reconnaissance s’est accompagnée des félicitations de la présidente de l’ARPP et ancienne ministre Christine Albanel.
Un écho également médiatique
À la suite de l’intervention de Virginie Cardon, Director of the Medici agency, aux 20 ans du Conseil de l’éthique publicitaire, the national reference media in communications I have a friend in communications recently gave him the floor to discuss Reunion multiculturalism and the place of plural stories in contemporary communication. So many signals which confirm that expertise born in Reunion Island can today contribute to national reflections, while remaining deeply rooted in its territory.
Cultural plurality, an asset for brands
“It was already a very good thing that overseas people were included in a round table of an institution and their voice listened to, comments Virginie Cardon. I spoke about advertising and communication in Overseas Territories, on what France and Overseas can bring to each other. I first emphasized that “Overseas” as such does not exist and is made up of several entities. Then I presented my vision of the territory that I know best, The meeting. In my opinion, the Reunion Island territory is a laboratory for the world's major issues. I explained how its cultural plurality can be an asset for brands. »
