Two decades after his birth, the brand confirms its maturity while keeping its spirit of conquest intact. A trajectory that bodes well for prospects.
In the meeting, certain brands go through the years by anchoring themselves sustainably in the daily lives of consumers. Australine is one of them. Saint-Philippe spring water celebrated its 20th anniversary. Two decades of commitment, proximity and development on the Reunion market. Australine has its source in the wild South, on the preserved slopes of the Piton de la Fournaise, territory recognized for the richness of its natural environment. It was in 1998 that Paul Martinel, historical leader of Cilam, is informed of the existence of a water source of exceptional purity in Basse-Vallée. This water can be consumed by everyone, including by infants. The Basse-Vallée water company, branches from Cilam, lance Australine en 2005. Saint-Philippe water has gradually established itself as a local reference in the world of bottled spring waters.
20 years of trust in mass distribution
Today, the brand benefits from a solid presence in the island's brands where it is part of a logic of promoting local products.. In a context where consumers are increasingly attentive to product traceability, this local dimension constitutes a real asset. Gradually, Australine has expanded its offering with different references responding to everyday uses as well as the specific needs of Reunion households.. Convenient formats, variations adapted to family or nomadic consumption : the company has been able to evolve without ever losing its identity.
Australine looks to the future
But the anniversary is not just a look back : it also marks a step for the future. On this occasion, by the voice of Christian Dijoux, Managing Director of the Urcoopa group and its subsidiaries including Cilam, the brand has displayed its ambitions : enrich its range, and strengthen its presence on the market. Production must therefore be developed by increasing the volume of water taken.. The launch of sparkling water has been announced. Finally, other project : the creation with the town hall of Saint-Philippe of a Water House would give the brand additional influence. So many signals confirming that Australialine wants to be much more than a simple product for its distributors and consumers. : not only is it a solid signature, but also a reliable partner and a symbol of the economic dynamics of the island. His career illustrates the ability of Reunion players to build lasting successes by relying on their territory.
The iconic Corona now also without alcohol
The iconic Corona beer continues its development in Reunion with the launch of its alcohol-free version : ZERO CROWN. A novelty which is part of the strong dynamic of the non-alcoholic beer segment, become one of the most promising in the drinks market. In France, this segment shows growth of +11,5% in 2025 and now represents nearly 6% of beer volumes in mass distribution. Driven by changing consumption habits as well as the search for moderation and the emergence of new tasting moments, the non-alcoholic offering appeals to an increasingly wide audience, including in premium and CHR circuits. In the meeting, CORONA CERO is already available in a pack of 6 x 33 cl glass bottles in all hypermarkets and supermarkets on the island., among wholesalers as well as the brand's hotel and catering partners.
Champagne ANGE CASTEL
The Castel group continues its development in the world of champagne with the launch of its own brand : ANGE CASTEL. This new signature follows the takeover, in fall 2024, from the Malard house in Aÿ, thus strengthening the group’s presence in Champagne. Named in homage to Angel Castel, brother of the founder Pierre Castel, this champagne reveals a first vintage brut, soon to be completed by a rosé, a blanc de blanc and a vintage. In the meeting, ANGE CASTEL will be offered exclusively in a selection of restaurants on the island. A launch evening will be organized next July to present this new reference to local professionals and partners..
