CATEGORIE LEADER REUNION

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A new way of breeding pei rabbits

An experimental breeding project carried out by the Reunion Rabbit Producers Cooperative was presented on May 12 to Élisabeth Borne and the four ministers who accompanied her, including the Minister of Agriculture, Marc Fesneau. The visit to Sainte-Rose of the breeding of M. and Ms. Ferrere was on the Prime Minister's program. La CPLR, qui regroupe la...

Bourbon miller : a heavy industry with finesse

Flagships of the Reunion agri-food industry proud to display the Nou la fé stamp on their products, Meunier de Bourbon certainly has one of the most impressive industrial processes. This pei know-how is however still unknown to a large part of consumers. The company’s fiftieth anniversary, This year, is an opportunity to correct this anomaly. Une enquête IPSOS révélait l’année dernière que seulement 39...

EECA, producer of AdBlue in the tropics

AdBlue is the depollutant that allows diesels to comply with the European standard for nitrogen oxide emissions. : heavyweight, bus, commercial vehicles, private cars, work machinery, fishing boats, etc. A product designed for European climates, whose storage and use within our latitude requires respecting certain rules. Producing AdBlue under license since 2013, Society ...

Chips Saledos : good, sweet, pure pei

A year and a half after their launch, sweet potato and cassava péi chips make their nest as an aperitif. They are now distributed in around thirty points of sale, dont les plus importantes grandes surfaces de l'île. Yann Bacconnet, the creator of this product innovation, vient d’intégrer et d’équiper un nouvel atelier de production pour répondre...

EECA dishwashing liquids and cleaners on the shelves

The Reunion Island parachemical company launches a pei range of dishwashing liquids and household cleaners under several brands, for mass distribution and local commerce. Started, one year ago, with the help of the government recovery plan, ce projet de diversification ouvre à EECA bien d’autres perspectives sur les marchés de l’entretien de la maison...

Cédric Daly : “The project is holding up”

The founder of the Oté gran mèr brand ! which already exports to mainland France, sees in the collaborative export group the opportunity to explore new distribution channels, including that of delicatessens. “We are moving towards the option of a global group brand under which everyone will offer products under their own brand”, declares Cédric Daly, fondateur de la...

Top start for the first collaborative export group in Reunion

The challenge of this project, what the Export club carries in partnership with the chamber of trades and crafts, is of size. If this grouping is a success, others may follow. Cécile Boury, international consulting expert based in Lille, was entrusted with the management of this first experiment which should harmonize the offer of around ten agri-food artisans. Marché visé...

100% La Réunion A “down-to-earth” brand

Created by the Department, la toute nouvelle marque « 100 % La Réunion » tente d'éclairer la clientèle sur l’offre se revendiquant de produits locaux, cluttered with labels to say the least, signs of origin and other signs of quality, some of which are not always justified. A desire for clarification explained by Serge Hoareau, first vice-president of the Department for Agricultural Affairs. Meeting Leader :...

Edena Drinks in transparency

“50 years serving sustainable development and the people of Reunion Island” : Edena was born in 1972. Enjoying his birthday, the company takes stock of its contribution to the sustainable development of Reunion Island on an economic level, environmental and societal. A new major local historical player plays the transparency card. Subsidiary of the Phoenix Beverages Group (PBG),...

The Réunion Rice Association digs its sill

Seven farmers were trained at the beginning of November in the cultivation and processing of rice by the Association Riz Réunion. These seven plots of rice, scattered across the island, will give their first harvest at the end of the first quarter of 2023. Around a hundred other operators are interested in this diversification. The strategy, for the Riz Réunion Association, consiste à susciter des...
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