CATEGORIE LEADER REUNION

In the news

The rise of Omaïdo

Sold online and delivered to your home in the Paris region since the middle of the year, the first French brand of refrigerated beauty care, with a name inspired by the Piton Maïdo, starts in Reunion, in November, its marketing at points of sale. A strategic as well as symbolic step for its founder, Marina Féat-Gultzgoff, qui magnifie ses racines réunionnaises par...

KDOPAYS, THE LEADER IN REUNION GIFT BOXES, CELEBRE SES 10ANS

Kdopays celebrated its anniversary to thank its teams and its 300 partners, Reunion tourism and leisure professionals. The leader in the sector takes the opportunity to announce the upcoming launch of a digital platform, a new local quality label and a reworked graphic identity. Kdopays allows Reunion Islanders to offer a range of leisure services brought together in gift boxes....

THE NOU LA FE BRAND IS EVOLVING

The collective mark for identifying local production is moving towards a territorial label dimension by strengthening its conditions of attribution and renewal. The management of Nou la fé is entrusted to a “brand secretariat” external to ADIR. An equally independent audit completes the company's self-assessment and more criteria are now taken into account. The...

MEETINGS OF MEMBERSHIPS : DEMOCRACY AT WORK AT CREDIT AGRICOLE

Meetings with members are one of the annual highlights in the life of Crédit Agricole. They demonstrate the mutualist functioning of the great French bank of the territories. Pascal Quineau’s lighting, president of the regional bank of Crédit Agricole de La Réunion. Crédit Agricole is a cooperative and mutual bank. What is the role of members in....

Organic is still a young sector

Appeared less than twenty years ago, pei organic farming faces a private local market that is still limited and a public market that is still not very open. It not remain that, supported by public authorities, the sector is becoming structured and has the wind in its sails, especially among young farmers. À La Réunion...

The winners of the Natexpo Trophies

Created in 2005, the Natexpo Trophies reward the most innovative products, practical and original, placed on the market during the year. In 2022, there are nearly 240 products, i.e. 21% more than in 2020, which were submitted to the jury. Catégorie Produits frais Trophée Or : L’atelier V*, Taharama with smoked white beans and Brittany dulse. Silver Trophy :...

Well-being as a way of life

During the pandemic, mental and emotional well-being has become a priority. Organic also meets the ambition to find peace and serenity at all times, by all means. In 2020, les cas de troubles dépressifs majeurs et les troubles anxieux ont bondi respectivement de 28 % et 26 % selon une étude publiée par la revue The Lancet...

Packaging is reinventing itself

One March 2020, 70% of 5,900 European consumers surveyed in a study by the Toluna Institute say they are actively taking action to reduce their use of plastic packaging. Consumers are becoming more and more attentive to the packaging of the products they buy. Brands are obliged to review their approaches by offering new, more ecological solutions.. Cette prise...

Beauty hygiene goes solid

The solid boom is immense and revolutionizing the hygiene and beauty segments. Everyone is won over by this new reduced format which is good for the ecology. In 2021, the turnover of solid cosmetics reached 85 million euros, an amount down compared to 2020, mais supérieur de 14...

Healthy and delicious alchemies

The quest for a healthy and risk -free formulation for the health of the living, coming from the United States, la Clean Beauty, is an established trend both in food and cosmetics. Planting our plates is becoming an issue as France aims to become the leader in plant-based protein in human food. Today, 44 % des Français considèrent la Clean...
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