In the news

The Run Market brand is about to fall into the hands of the Mauritian group IBL. A rescue welcomed with relief by employees, but the arrival of a foreign actor in large-scale distribution in Reunion raises concerns. A persistent rumor was confirmed in mid-October : le conglomérat mauricien IBL est entré en négociation exclusive avec les actionnaires de Make Distribution en vue...

An unprecedented survey by the Sagis group measures the state of brand awareness among a representative sample of 500 people aged 18 and over. Predominance of large retail brands, unalterable sportswear brands, relative weakness of local brands. Philippe Fabing, president and director of studies of the Sagis group, comment on the results. Why did you carry out this investigation? ? For two reasons. The...

The natural hair cosmetics brand created by entrepreneur Kelly Massol in her kitchen in 2009 is experiencing meteoric growth. She goes on the offensive with a communication campaign and a strong message for women. The Secrets of Loly, first French brand of natural cosmetic products suitable for textured hair, fait une entrée fracassante dans le paysage publicitaire...

Sold online and delivered to your home in the Paris region since the middle of the year, the first French brand of refrigerated beauty care, with a name inspired by the Piton Maïdo, starts in Reunion, in November, its marketing at points of sale. A strategic as well as symbolic step for its founder, Marina Féat-Gultzgoff, qui magnifie ses racines réunionnaises par...

Kdopays celebrated its anniversary to thank its teams and its 300 partners, Reunion tourism and leisure professionals. The leader in the sector takes the opportunity to announce the upcoming launch of a digital platform, a new local quality label and a reworked graphic identity. Kdopays allows Reunion Islanders to offer a range of leisure services brought together in gift boxes....

The collective mark for identifying local production is moving towards a territorial label dimension by strengthening its conditions of attribution and renewal. The management of Nou la fé is entrusted to a “brand secretariat” external to ADIR. An equally independent audit completes the company's self-assessment and more criteria are now taken into account. The...

Meetings with members are one of the annual highlights in the life of Crédit Agricole. They demonstrate the mutualist functioning of the great French bank of the territories. Pascal Quineau’s lighting, president of the regional bank of Crédit Agricole de La Réunion. Crédit Agricole is a cooperative and mutual bank. What is the role of members in....

Appeared less than twenty years ago, pei organic farming faces a private local market that is still limited and a public market that is still not very open. It not remain that, supported by public authorities, the sector is becoming structured and has the wind in its sails, especially among young farmers. À La Réunion...

Created in 2005, the Natexpo Trophies reward the most innovative products, practical and original, placed on the market during the year. In 2022, there are nearly 240 products, i.e. 21% more than in 2020, which were submitted to the jury. Catégorie Produits frais Trophée Or : L’atelier V*, Taharama with smoked white beans and Brittany dulse. Silver Trophy :...

During the pandemic, mental and emotional well-being has become a priority. Organic also meets the ambition to find peace and serenity at all times, by all means. In 2020, les cas de troubles dépressifs majeurs et les troubles anxieux ont bondi respectivement de 28 % et 26 % selon une étude publiée par la revue The Lancet...