In the news

The young Reunion start-up is the first local brand to be distributed in R’Déco stores. With this partnership, it is banking on phygital development to stimulate its sales and notoriety. Created two years ago in Reunion by Catherine Class, Zohal is a solidarity and design brand, specialized in the world of decoration. Its creator creates....

Multimedia self-taught, Philippe Fort created Creaweb, five years ago. With 150 customers, his company is today one of the most sought-after local players in the creation and management of websites, particularly e-commerce. Its asset : pragmatism resulting from commercial experience in tune with needs. With some 500 visits per day, the site...

“50 years serving sustainable development and the people of Reunion Island” : Edena was born in 1972. Enjoying his birthday, the company takes stock of its contribution to the sustainable development of Reunion Island on an economic level, environmental and societal. A new major local historical player plays the transparency card. Subsidiary of the Phoenix Beverages Group (PBG),...

The new cultural observatory of Initiative Paris, cultural media agency of the IPG Mediabrands group, reveals the 15 beauty trends to follow in 2023. Produced in collaboration with Synomia, French specialist in semantic artificial intelligence, this new observatory looks at emerging beauty communities in France, based on the analysis of Instagram conversations over a year : 616 312...

Yumgo invents the vegetable egg. The young start-up supports catering professionals and food manufacturers in replacing eggs in recipes. “It is necessary to change our eating habits. Gold the egg, most consumed animal protein in the world, is irreplaceable” : Yumgo was born from the idea that at a time of changing eating habits, in...

Incubator created in Reunion in 2016, Seeds supported around a hundred project leaders in the region and helped raise nearly 10 million euros in financing. Unitec is one of the main support structures for start-ups in the Bordeaux region. It contributed to the creation of 630 start-ups in its territory. With a team of....

Fin 2022, the launch of OpenAI's Chat GPT artificial intelligence allowed the general public to discover one of the most advanced artificial intelligences currently available. Here are different tools that can support your teams on a daily basis for your marketing. What is artificial intelligence ? Artificial intelligence (IA) is the simulation of human intelligence by machines,...

Director Large Distribution Indian Ocean GBH, Amaury de Lavigne takes stock of the renovation of Carrefour and Carrefour Market points of sale in Reunion. Supporting figures, it exposes the current place of the brand in the Reunion commercial landscape.   Meeting Leader : Consumers have been able to see the transformation of Carrefour stores since the takeover of Vindémia, il...

This is an aspect of the Bernard Hayot Group (GBH) hitherto little perceived in its full extent that Michel Lapeyre, its general director Africa–Middle East–Maghreb–Indian Ocean, highlights in the interview he gave us. All companies today are, somehow, “put on notice” to explain what they accomplish in terms of employment, societal progress, preservation of the environment, local development,...

This year, the Picard Christmas catalog is presented in the style of a Christmas market which, in addition to bringing its share of delights and treats, emphasizes the spirit of the party, the wonder of the surprises of the meal and the pleasure of being together. Should we remember ? With Picard, creator and distributor of quality frozen products, il...