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In the news

The new influence of Sorelait

With the development of its activities within the fresh section and the success of its own brand of yogurts, My island, Sorelait extends its reach beyond Danone, whose products it has been manufacturing locally for nearly 40 years. It is today with ambition that the company projects itself into the future. Known for its historic link with Danone, Sorelait created...

PolyBridge® : invisible packaging does not go unnoticed

At the forefront of sustainable development by replacing traditional non-biodegradable packaging materials for solid cosmetics, the water-soluble natural film designed by the private research organization PolyBridge arouses the astonishment and curiosity of many guests of the Reunion hotels Diana Dea Lodge and Villa Delisle, its first users. A transparent film to the point of being invisible, effectively protecting....

Old -fashioned : CASTEL initiates its first national bottling in Reunion

CASTEL Réunion marks a strategic turning point : for the first time, the leading group in the wine sector in France and a major international player bottles one of its flagship national brands on the island ; Old -fashioned. This initiative is part of a vision of sustainable local development, by aligning quality, industry and responsibility. The announcement was made by Alain Castel,...

The future of brands is played out in the streets

While brands are massively investing in screens, social platforms and digital devices, the obvious is forcefully evident : There is no substitute for actually experiencing the product – seeing it, touch, test it, take it away. Putting the product in the hand of the consumer is not a trivial gesture, it is a strategic act. A strategy starting with a question...

SUEZ Recycling and Recovery solutions Réunion

The search for innovative solutions permeates all activities of SUEZ Recyclage et Valorisation Réunion. So many sources, for the operator, reliability and differentiation on the local waste recovery market. Four examples of these solutions and four faces of those who bring them to life every day. L’enfouissement n’est pas la fin de tout en...

ISAUTIER GROUP | A unique family adventure

Ambition, diversity, responsibility : three keywords are displayed at the entrance to Isautier headquarters, in Saint-Pierre. They do not alone sum up “the start-up spirit” that the almost bicentennial company cultivates., but are part of it. At Isautier, everyday life is nourished, in addition to team spirit, of an “atmosphere” to use the expression of the two leaders of the group, Jérôme Isautier, president and CEO, and...

Réun’île : GBH and Carrefour celebrate their 40th anniversary in Reunion

Organized in the Carrefour Grand Large parking lot, facing the ocean in Saint-Pierre, the Réun’île festival brought together, October 12, 7,000 visitors ! C’est la première fois qu’une enseigne est à l'initiative d'un événement de cette ampleur autour de l’ambition de valoriser ses talents et la production locale. The testimony of Amaury de Lavigne, CEO of Carrefour..

Car maintenance : Point S restarts in Reunion

Two managers from the Point S car maintenance brand were in Reunion at the end of October to formalize the master franchise signed with the Reunion company Mercure Distri Service and its local brand Genius. Point S returns to gradually develop a network of 10 to 12 points of sale across the island. Born in 1971, Point S (« S » pour services), the oldest...

Transport maritime : Mer Union stays the course

Mer Union, the maritime line of the Steinweg group specializing in conventional transport and serving Madagascar, the Comoros, Mayotte and Reunion, evolves. It adds two new loading ports to its line in mainland France : the ports of Rouen and Bayonne. otherwise, she looks more and more towards Africa. Christelle GoindenFlambard’s explanations, promoted....

Business strategies : decode yesterday to better prepare tomorrow

The title of Emily Mayer’s conference, director of studies at Circana France (“Decoding yesterday to better prepare tomorrow, challenges and prospects for Reunion trade”) cannot be better suited to qualify StratCo Run 2025 as a whole. This fourth edition of the congress was once again sold out on September 25 in Saint-Paul.. Even more than....
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