Covid-19 has caused the digitalization of commerce and consumption to jump by several years in just a few months, relegating its traditional front-end mode of operation in favor of an immersive and connected system. This is confirmed by the Commerce Reloaded 2021 prospective report from Echangeur BNP Paribas Personal Finance, which highlights the importance of the changes underway..
For ten years, experts from Echangeur BNP Paribas Personal Finance provide economic players with a trend report on technological innovations that are poised to impact the world of commerce and consumption : Commerce Reloaded. The drafting of this report requires first monitoring the weak signals as well as the decisive breaking points in contact with the actors of digital innovation, you retail, distribution — commerce. L’Echangeur BNP Paribas Personal Finance today unveils the results of this prospective survey aimed at enlightening the ecosystem as a whole regarding current and future transformations.. A 2021 version marked by the inevitable Covid-19 pandemic, and which acts as a turning point for the consumer and commerce sector. This sector has continued to evolve over the last decade from a model of frontal interactions between brands and individuals – its main protagonists – to foolproof connectivity.. With, in sight, perfect management of our needs and aspirations, more or less conscious. A review from yesterday to today of a rapidly changing sector.
Uber : today's commercial stem cell
When Commerce Reloaded was born ten years ago, Uber set out to conquer the world, and became the stem cell of a new commerce whose first manifestations and derivatives, soon to be qualified as uberization, were going to shake up our relationship with consumption. Symbolized by Google Now, Ebay Now and other Tinders, the simplification of our lives as customers and citizens has started. The easy life, the world in one click have become the norm, interactions began to generate new forms of dialogue, requirements, and ended up creating value on a daily basis. Fluidification, automation of the purchasing act, delivery in one hour, were the first signs of an Ambient Commerce totally dedicated to improving the customer journey.
In 2014, the acquisition of Nest by Google initiated the spread of the “algorithmic virus”, capitalizing on our slightest manifestations, creating an economy backed by the uninterrupted flows of life. These ecosystems, crystallized by Amazon, Alibaba, Google, and relying on connected objects have become legions, and had no trouble investing in our daily lives.
Covid-19 precipitates the advent of the new world
Today the health crisis, which affects our entire planet, forcefully accelerates this digital and structural change, against the backdrop of sustainable and responsible consumption. This frenzied digitalization has spread, affecting the last bastions such as education, health and work, and it is all the dimensions of our lives that have been obliged to transform, to witness the advent of contactless. Inspired by the functions of life, technological innovation, now exploiting DNA through synthetic biology, positions itself as a lifeline for humanity, like Messenger RNA. This biomimicry is gradually entering our daily lives and the approach to future commerce centered, among other things, on deeptech and the circular economy..
During periods of confinement, our virtual and computational double had the opportunity to cross the world of Animal Crossing in Gucci or attend a giant concert on Fortnite, abandoning a denervated real world. Between Binge-watching and managing their virtual identity, many have transitioned seamlessly into fictional Metaverse-type worlds, where the new markers are called NFT (unique digital token or crypto arts), Loot boxes (virtual vaults offering access to more customization) et skins (virtual objects or goods). Welcome to the new world !
