Expert

« Personalized Promotions » est une nouvelle solution promotionnelle qui délivre des offres personnalisées à grande échelle avec exécution en temps réel. Le spécialiste des solutions de la fidélisation et de la promotion client annonce le lancement de Personalized Promotions, une solution propulsée par l’IA qui permet aux distributeurs de créer automatiquement, in real time, des offres pour des millions...

As artificial intelligence increasingly enters our daily lives, study by technology consulting and services firm Converteo reveals shift in consumer habits : one in two French people today say they are ready to let themselves be guided by AI in their purchasing decisions. Alors que les marques peaufinent leurs sites web...

In a global trade market estimated at $30 trillion, the sector reaches a critical inflection point. On the occasion of the NRF 2026 exhibition, leading European event for the retail sector, Fire extinguisher, a leading provider of technology services for businesses, will reveal its forecasts. L'industrie doit désormais transformer ses investissements technologiques en réelle agilité opérationnelle. Selon...

Although the number of ransomware attacks continues to rise, Louis Milcent, manager CERT au sein d’I-TRACING, first European pure-player in cybersecurity services, highlights that threat actors are adapting their practices to focus on extortion related to stolen data. The year 2026 began with a series of cyberattacks. January 9, plusieurs utilisateurs d’Instagram ont signalé avoir...

The Flamboyant E.Leclerc Réunion Prizes are present for the eighth year! A particularly ambitious edition since 30 works were named, soit une quarantaine d'auteurs locaux, tandis qu'une nouvelle catégorie voit le jour : the Réyéné Adolescent Prize. This new category establishes the “young adult” genre by rewarding books intended for adolescents aged 12 to 18.. Un genre...

Have a coffee on site at the bakery : this practice, which has been so commonplace in Reunion Island for many years, was much less widespread in France until the Covid health crisis.. New consumption habits born from confinement have changed the situation. The French are big consumers of coffee : ils sont 73 % à boire du café...

Marie Blachère bakeries and pastries are new generation bakeries where the consumer sees the bread being made before their eyes, juste derrière l’étalage. It is, avec une offre de qualité artisanale et des prix attrayants, un point clé du concept de « l’esprit de marché » à l’origine du formidable succès de l’enseigne en métropole et en Europe. Master...

French number one in personal services, O2 takes a step forward in its development by opening its first agency in Reunion Island. Avec cette implantation, la marque continue d’étendre sa présence aux territoires ultramarins. L’agence O2 La Réunion Ouest propose des prestations de ménage-repassage et de garde d’enfants. Elle couvre l’ouest de l’île, depuis La Possession jusqu’à L’Étang-Salé. Ce...

Food Service Vision, leader in economic intelligence in the catering industry, has just published a new edition of its “Revue Boulangerie-Pâtisserie”, which offers a deep dive into a particularly active and diverse out-of-home consumption sector, and which remains the leading local business for the French. Previous editions of the Review had highlighted the rates...

Known to the general public for its family and intergenerational image, The Laughing Cow® surprises by choosing a decidedly new means of communication. By joining forces with the organization of the EnduroX competition, qui s'est déroulée les 24 et 25 janvier, the cheese brand is making a bold shift, far from the traditional codes of mass consumption. Rather than a classic advertising campaign,...