While brands are massively investing in screens, social platforms and digital devices, the obvious is forcefully evident : There is no substitute for actually experiencing the product – seeing it, touch, test it, take it away. Putting the product in the hand of the consumer is not a trivial gesture, it is a strategic act. A strategy starting with a question...
TROPHEES DES MEILLEURES FORCES DE VENTE SELON LES ENSEIGNES DE LA REUNION
TROPHÉE DU MEILLEUR FOURNISSEUR TPE-PME
Cédric Daly, director of Tradition 974, Oté Gran Mér !
COUP DE CŒUR D’YVES PUGET
Soboriz Opération Odysséa Le Forban
TROPHEE FEMME DIRIGEANTE DE L’ANNEE
Karine Madou Ledenon
Cofondatrice et codirigeante de La Confiserie d’Émilie
TROPHEE RSE
Leroy Merlin Saint-Louis
Opération Vision 2034
COUP DE CŒUR DU JURY
E.Leclerc Réunion
Opération Talents Péi
TROPHEES GROUPE
TROPHÉE D’OR
La force...
While the Nou Lé Local show had just been held a few days earlier, the StratCo Run congress gave voice to the actors of local production, essential partners of mass distribution.
The speakers of this round table recalled the issues in question : 22,000 direct and indirect jobs, the advantage of food sovereignty, mais aussi l’obligation...
If the title of the conference of the former business manager turned psychoanalyst Frédéric Le Boterve (“Managerial benevolence, a utopia ? ») left some doubt about the answer, il n’a pas duré…
Au-delà de la formule et des bonnes intentions, Frédéric Le Boterve invites us to think about the reality of management and life at work. Pourquoi tant de souffrance au...
For the fourth consecutive year, Ipsos Indian Ocean captured the behavior of the Reunion shopper. How does it react to the immediate economic context, but also to this changing world, source of anxiety ? We began to realize, in our previous edition, of his study “Navigating complexity” with data showing the temptation to withdraw into oneself. Mais le...
Circana does not integrate Reunion data. However, the portrait in figures of E.Leclerc Réunion presented by Christophe Nguyen, its sales and marketing director, provided elements of comparison with Reunion consumption.
Reunion has 11 E.Leclerc Express and 7 hypermarkets, including 4 shopping centers. L’enseigne E.Leclerc Réunion a connu au premier semestre de 2025 une croissance en valeur de...
The auto entrepreneur, thanks to simplified procedures and a lighter tax regime, attracts a very diverse audience. But what really happens to income from an activity under this status? ? Pascal Ferron, president of Walter France and founder of the site dedicated to self-employed MonEntrepriz, deciphers the lessons from the latest INSEE report on the income of the self-employed.
Hors agriculture, les effectifs...
To develop a map and reduce risks, SME managers will need to implement five major steps.
Identify and assess inherent risks.
Analyze internal and external threats to your business. Evaluate each risk along two dimensions : the probability of occurrence and potential impact (financier, legal, operational, reputational, etc.).
Identify existing control systems.
Passez en revue...
In a constantly changing economic environment, managers of small and medium-sized businesses face multiple challenges. Aurore Coillard-Damiani, associate affiliate member Walter France, explains why anticipate risks, that they are strategic, operational or resource-related, has become a necessity to guarantee the sustainability and growth of SMEs.
La cartographie des risques s’impose comme un outil...
Often used by managers and partners of VSEs and SMEs to strengthen their company's cash flow without changing the capital structure, the associate current account is a flexible and effective internal financing lever. More, between tax opportunities and strict rules to respect, its use must be carefully supervised. Decryption by Bertrand Sers, associé fiscaliste...
