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In the news

All Christmases are welcome at Picard

Picard invites you to celebrate Christmas and New Year's Day according to everyone's desires and tastes. In a traditional way with a tree and a pretty table to welcome the whole family or on New Year's Eve with friends around a dinner aperitif. And why not with a veggie Christmas? ? Full of diversity and novelties, the Picard 2021 holiday collection...

Edena Boissons launches a new range of coffee on the island

With Delta Cafés, Edena Boissons introduces one of the major European coffee brands to the local market and, More precisely, in the most dynamic segment of the moment, the pods, with a dedicated machine. This range entirely dedicated to CHR, businesses and individuals with home delivery brings a great novelty to the market. Proud to represent....

The Exodata sun makes Reunion shine

“We are only at the beginning of our history” says Julien Mauras, founding president of the Exodata digital services group, in the interview he gave us on the occasion of the group's latest news : Its positioning on cybersecurity under the Exodata Cyberdefense brand and the opening of an agency in Bordeaux to strengthen itself on the metropolitan market ....

My Test Shop in Beauséjour

The call for candidates is launched. Supported locally by the Initiative Réunion association, The Boutique à l’Essai is aimed at people with a business project, who can test their concept in a pilot store. Supported by CINOR, this innovative proposal is carried out in partnership with the National Federation of Trial Shops and CBo Territoria. Ma..’s call for applications..

The Casernes hypermarket comes back to life

Fruit of a partnership between the Chong-Fah-Shen and Excellence groups of Pascal Thiaw-Kine, the reopening at the beginning of October of the Casernes hypermarket installs the E.Leclerc brand in Saint-Pierre. The sad spectacle of an almost urban wasteland that the old Auchan was beginning to become is over., spent at the beginning of 2019 for a few months under a “Géant Les Casernes shopping center” brand before its closure..

Mascarin in the race for innovation

Facing the global chocolate giants, Mascarin, the Reunion master chocolatier, has no other choice but to cultivate his difference again and again : which means constantly innovating. Hence a unique and original positioning, halfway between artisanal chocolate and industrial chocolate, which gives pride of place to specific tastes. This is the case again in 2021...

Rivière du Mât stands out on the Arranged market

Mât River, leader in 2021 in arranged rums in mainland France ! The brand has succeeded in its development in this highly contested market segment, originally created by Isautier and in which all the rum producers of Réunion, but also from the Antilles, were engulfed. It’s time for satisfaction and....

Light & Gourmand : the recipe for success

Marketed for a year, the new range of Léger yogurts & Gourmand de la Cilam had not been the subject of any advertising at the time due to Covid. Hence the interest in the communication in the form of a first assessment unveiled at the end of September. Supporting figures, it shows the relevance of this product with its unique nutritional qualities and of the approach that led....

The French and the consumption of wines and champagnes

A price of 35 euros per bottle is the psychological threshold not to be exceeded during wine fairs. : Bonial, pioneer and leader in drive-to-store in Europe, dress, at the time of the wine fairs, an inventory of the relationship of the French with their consumption of wines and champagnes. In Europe, more than 400 major brands....

France Relaunch : the call to project oneself into the future heard

A total to date to date of 36 innovative industrial projects in connection with the ecological transition have been selected as part of the Territis Industry component of Reunion Plan, including 18 already funded and 18 awaiting funding. A year after the launch of the first calls for projects, A encrypted step shows that,...
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