In the news

Marketed for a year, the new range of Léger yogurts & Gourmand de la Cilam had not been the subject of any advertising at the time due to Covid. Hence the interest in the communication in the form of a first assessment unveiled at the end of September. Supporting figures, it shows the relevance of this product with its unique nutritional qualities and of the approach that led....

A price of 35 euros per bottle is the psychological threshold not to be exceeded during wine fairs. : Bonial, pioneer and leader in drive-to-store in Europe, dress, at the time of the wine fairs, an inventory of the relationship of the French with their consumption of wines and champagnes. In Europe, more than 400 major brands....

A total to date to date of 36 innovative industrial projects in connection with the ecological transition have been selected as part of the Territis Industry component of Reunion Plan, including 18 already funded and 18 awaiting funding. A year after the launch of the first calls for projects, A encrypted step shows that,...

Champagne is enjoying undeniable success in Reunion as it is everywhere in the world.. On the island, the fine bubbles are today embodied in a particular name, that of Nicolas Feuillatte, founder of a brand that has become the third best-selling in the world, the first in France, and the first in Reunion. We wanted ...

Specializing in floor coverings, the Espace Déco brand has just opened a store in Sainte-Clotilde dedicated to Italian tiles, the most famous in the world. Espace Déco Carrelage invites you to discover, over 1,000 m2 of exhibition space, an abundant supply of high quality products, in new formats in Reunion. « Extraordinaire, impressive” reacts Stevens Boisnel,...

Pour répondre à la hausse des coûts d'approvisionnement et des prix, E. Leclerc Réunion blocks the overall price of the list of BQP products from August 30 until the end of the year. E.Leclerc Réunion annonce bloquer le prix global de la liste des 153 produits du BQP jusqu'à la fin de l'année 2021. A strong measure that....

Known and appreciated for its ability to innovate without losing any of its local brand identity, the historic Reunion roaster is now seen as the coffee expert in Reunion, present in all segments. In support, surprising new features, offensive marketing and a modernized industrial tool. Or how an almost artisanal company manages its small size...

Born of the passion of a young agricultural engineer Reunionese for cocoa, Les Cabosses Ailées tasting chocolates help us discover the true taste of chocolate. They can be found in all delicatessens in Reunion Island., wine cellars, as well as in the Hyper Leclerc in the local produce section. The story of the Winged Pods, this is the one....

Designed in Reunion, launched in 2018, the brand of péï iced teas from Brasseries de Bourbon was, for mainly economic reasons, previously manufactured in the Netherlands by a supplier of the Heineken group. With the launch, since August 31, of this production locally, the Tezi Tea project reaches its full realization. From the start, indeed, Bourbon Breweries...

Product Manager at Bacardi Martini, Delphine Prot explains the ins and outs of the launch in France, and now in Reunion, of a product that stands out from the competition on several points. Qu'est-ce qu’un hard Seltzer ? This drink comes straight from the USA where it thrives, and this is not about to stop, on the contrary. Still unknown he....