In the news

The parallel market or gray market (grey market) corresponds to the trade of a commodity by legal distribution channels but not certified, nor authorized by the original manufacturer. These sites flourish on the canvas without label or verification, undermining the reputation of companies since they taint the confidence of Internet users towards their brands and brands. Pascal Baisnée,...

Twenty-five years of observation, collection, processing and analysis of data and responses from respondents in hundreds of surveys, on the products, the markets, purchasing and consumption behavior... If someone is well placed to take an objective look at economic and commercial developments in Reunion, on that of mass distribution in particular, It is...

Mainly addressing customers CHR, But also open to individuals, the wholesaler specializing in wines VINI-Cash implements an innovative concept : a range of wines at different levels of range, all chosen for their quality, purchased in large quantities to be able to offer the most attractive prices possible and stored in optimal conditions. Impossible to miss....

Distributed locally under franchise by the company Run Tea, the organic tea brand Kusmi Tea began to change its distribution in 2020 by closing its Dionysian boutique in favor of resellers. Today it focuses on e-commerce, with home delivery, a purchasing method well suited to the product. In a rather coffee-like land like Reunion, the...

Small streams make the big rivers : This is what the abundant news of sustainable development in Reunion seems to confirm. We are spoiled for choice to present some of the most significant and diverse examples of the moment.. Starting with the private security company Réunion Air Sûreté, very first Reunion company to receive the label...

E.Leclerc Réunion is establishing seven b in its shopping centers:bot, the collection machine, sorting and recycling of connected plastic bottles, developed by the French start-up GreenBig, which also reinvents the instructions. In February 2021, interviewed by Leader Réunion, Benoît Paget, co-founder and CEO of Green Big, announced that it was in contact with several Reunionese partners interested in setting up on....

Le comité d'attribution du 5 avril a validé l’attribution de la marque collective aux gammes des entreprises Porte Automatique de l’Océan Indien, Citanea and La MOM’S, who thus join the process now bringing together 49 beneficiaries. Indian Ocean Automatic Gate : the company, created in 2001 and located in Pierrefonds (Saint Pierre), specializes in manufacturing, installation and follow-up..

Continuing to rejuvenate its ranges, Café le lion is reinvesting this month in the Dolce Gusto pre-dosed segment that it abandoned a year ago. Completely redesigned, innovative in its fragrance offering, spread with tea and chocolate, the new offering from the historic Reunion brand gives a festive air to coffee tasting. The director...

An international bilingual English-French private school associated with a residence for the elderly : unique in France, this educational concept was imagined by Jade Amalou, who was a teacher and school principal in Australia. Five years after its opening, the first Ma Kindy school, in Saint-Gilles les Bains, has proven itself and two new schools will see..

A total of 1,965 networks divided between 90 activity sectors, 79,134 franchised points of sale for a total turnover of 68,8 billion euros : the 2021 figures for France confirm that franchising is more than ever a solution, as a growth accelerator for brands and brands in many service sectors..