In the news

The Reunion Island brand, local pioneer of spring water, is celebrating a highly symbolic anniversary this year. A look back at the history of a company that has supported the daily lives of Reunion Islanders for 50 years. For fifty years, the Edena brand produces several thousand bottles every day. Number one Reunionese brand in reputation among water brands*, Edena knew how to answer everything....

Winner of the French Tech Tremplin program, spotted by Business France, Zohal is a new designer home decoration brand that intends to rely on artisanal know-how to promote a supportive approach., virtuous and ambitious e-commerce. Continuing its deployment in 2022, in order to structure ourselves and produce more, the Reunion start-up is looking for private investors. Accueillie...

The Reunion start-up G2laplace launches a collaborative delivery application connecting those who need to have a package delivered and those who can do so as part of their daily travels. Once again, where will it be said : I just had to think about it ! Without equivalent at the local level, the young Reunion company G2laplace offers....

The parallel market or gray market (grey market) corresponds to the trade of a commodity by legal distribution channels but not certified, nor authorized by the original manufacturer. These sites flourish on the canvas without label or verification, undermining the reputation of companies since they taint the confidence of Internet users towards their brands and brands. Pascal Baisnée,...

Twenty-five years of observation, collection, processing and analysis of data and responses from respondents in hundreds of surveys, on the products, the markets, purchasing and consumption behavior... If someone is well placed to take an objective look at economic and commercial developments in Reunion, on that of mass distribution in particular, It is...

Mainly addressing customers CHR, But also open to individuals, the wholesaler specializing in wines VINI-Cash implements an innovative concept : a range of wines at different levels of range, all chosen for their quality, purchased in large quantities to be able to offer the most attractive prices possible and stored in optimal conditions. Impossible to miss....

Distributed locally under franchise by the company Run Tea, the organic tea brand Kusmi Tea began to change its distribution in 2020 by closing its Dionysian boutique in favor of resellers. Today it focuses on e-commerce, with home delivery, a purchasing method well suited to the product. In a rather coffee-like land like Reunion, the...

Small streams make the big rivers : This is what the abundant news of sustainable development in Reunion seems to confirm. We are spoiled for choice to present some of the most significant and diverse examples of the moment.. Starting with the private security company Réunion Air Sûreté, toute première société réunionnaise à recevoir la label...

E.Leclerc Réunion is establishing seven b in its shopping centers:bot, the collection machine, sorting and recycling of connected plastic bottles, developed by the French start-up GreenBig, which also reinvents the instructions. In February 2021, interviewed by Leader Réunion, Benoît Paget, co-founder and CEO of Green Big, annonçait être en contact avec plusieurs partenaires réunionnais intéressés à implanter sur...

Le comité d'attribution du 5 avril a validé l’attribution de la marque collective aux gammes des entreprises Porte Automatique de l’Océan Indien, Citanea and La MOM’S, who thus join the process now bringing together 49 beneficiaries. Indian Ocean Automatic Gate : the company, created in 2001 and located in Pierrefonds (Saint Pierre), specializes in manufacturing, installation and follow-up..