As artificial intelligence increasingly enters our daily lives, study by technology consulting and services firm Converteo reveals shift in consumer habits : one in two French people today say they are ready to let themselves be guided by AI in their purchasing decisions.
As brands tweak their websites for human visits, a silent revolution is gradually making these interfaces obsolete : today, half of consumers (50 %) already delegates part of its purchasing journey to conversational AI, radically transforming the brand-customer relationship. This is the central observation of the new study “when artificial intelligence redesigns e-commerce”, published by the Converteo firm. By combining consumer surveys and retailer data, the study reveals a discrepancy : users are ready for AI agent-driven commerce, while brands remain stuck on “clicks and filters” journeys from another era. “We are moving from an attention economy (capture the human eye) to an economy of intention (respond to an AI agent). Agentic commerce forces brands to rethink their accessibility. Tomorrow, your first customer won't be a human, but his personal AI assistant”, summarizes Guilhem Bodin, Partner Data & IA chez Converteo.
Agentic commerce : the new power
The three proofs that agentic commerce is already here ? The end of solitary navigation : 52% of consumers now trust AI to guide their purchasing decisions. The act of purchasing is no longer done alone in front of a screen, but assisted by an intelligent “agent” who preselects. From interface to conversation : it is no longer the customer who goes to the product, it is AI that brings the product to the customer. Traffic from language models (LLM) already reached 3,6% in certain sectors, a figure which does not yet measure the real influence of these “new prescribers” on the final intention. A risk of disintermediation for brands : with 80% of players planning to deploy agents, the danger for brands is not technological, but relational. If they do not structure their data so that it can be read by these agents (via le Generative Engine Optimization), they will disappear from the radar of agentic commerce.
