StratCo Run, the commercial strategies congress in Reunion, is back at the Cambaie cinema on September 26, 2024. This third edition of the annual meeting of economic decision-makers in Reunion Island focuses this year on food innovation and artificial intelligence., with the exceptional participation of Xavier Terlet, director of innovation at SIAL. He will preview the trends of SIAL 2024, which will be held a month later in Paris.
The Optimark Indian Ocean team is already hard at work to make it happen again, in collaboration with Meeting Leader, of this meeting a great moment of information, for reflection and discussion on the most crucial issues in the trade and industry sectors. StratCo Run continues in 2024 its ambition to help illuminate the steps of business leaders in Reunion Island in economic developments, social and cultural in progress, by calling on exceptional speakers. Yves Puget, editorial director of LSA magazine and host of StratCo Run conferences, spoke at the first congress in 2022 on “the transformations of consumption and distribution and the evolution of relations between industry and commerce”. Last year, economic analyst and consultant Philippe Goetzmann described “the challenges of creating value for the Reunion economy in the face of changes in consumption”. There was already a question of innovating to meet the new aspirations of consumers, but also to the constraints weighing on their purchasing power. StratCo Run enters the heart of the subject of food innovation this year. A decisive question for industry as well as for large-scale commerce in Reunion, in an island whose strong identity does not prevent it from being eager for new things and open to all influences. With speaker Xavier Terlet, expert in food innovation listened to around the world, the Reunionese economic community will have the scoop on the major trends that will mark the 2024 International Food Show, from October 19 to 23 in Paris. A first-class insight into the current changes.
Pleasure, fundamental value of food
This edition of the largest food trade show promises to be exceptional. : she will celebrate the sixtieth anniversary of the show with, for the first time, entertainment throughout Paris, and not only at the Porte de Versailles exhibition center. The last SIAL was held in 2022. Suffice to say that the event is highly anticipated. As Director of Innovation at SIAL, Xavier Terlet is obviously at the heart of the success of this show which will set the framework for food innovation in 2024. It is known that the Covid crisis has accelerated the changes in consumption that had been at work for several years. But what exactly are we talking about when we talk about the rise of homemade?, the desire to eat better, more and more substitutes for meat and dairy products, the expectation of reduction and recycling of packaging ? And don’t we tend to forget that it is pleasure that remains “the flagship value” of food? ? Pour xavier area, “Individuals look for pleasure in the plate that is reinforced by guarantees. » (Mars 2022, statement to the Colbert committee.) “It is a fundamental error for brands to only highlight the ethical value of their products without focusing on pleasure. » (September 2022, interview in Practical Life).
A leader in marketing monitoring
Xavier Terlet, who was a journalist before becoming a consultant and editor, founded the marketing monitoring and consulting firm XTC Proteines in 1993. After starting his career at Carrefour, he specializes in food information by creating the New Products editions, New Markets. He is the originator of the first database on food innovations on a global scale, XTC World Innovation. Database on which his consulting activity is based. Xavier Merlet also teaches at AgroParisTech.
